TCC Podcast #129: Making Ch-ch-Changes with Pete Michaels

Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about:
• what’s happened since we last talked
• why he moved from London to Berlin
• Pete’s questioning process for making the decision to move
• how moving away from your comfort zone leads to progress
• the role expectations play in what we do (and do well)
• how working with a mentor shines a light on his processes
• how Pete pulls his personality into his work and what that looks like
• the importance of professionalism—why it matters
• why (and how) he’s having more fun these days
• the “real” role a copywriter should play in their clients’ businesses
• his “selling unique” process and what it involves
• the spiritual journey that Pete has been on for the past 2 years
• Pete’s take on the future of copywriting

Worth a listen? Then click the play button below, or download the episode to your podcast player. Or if you prefer to read, scroll down for a full transcript.