About The Copywriter Club | The Copywriter Club

If it has to do with copywriting…

We’ve got the community, podcast & proven
programs
your business needs to grow, fast.

Sure, you could respond to yet another job posting on Upwork, cross your pinky fingers and wait to be chosen, or you could…

Stop rolling into the same ring with the same competition, fighting over project scraps that barely cover the cost of your Netflix subscription—

If you want to binge on Stranger Things every Saturday night, you need to raise your rates, fast ( → do the math).

Why compete when you can be cocky AF and let the clients crawl over to you, scraping their nails on the pastel tiled floor, begging for your time?

Good news: you don’t have to wait a decade to become a well-known copywriter and work with clients you admire.

If you’re willing to cuddle with discomfort, you can play as big of a game as you choose.

You just need a community, a podcast and access to our proven programs: The Copywriter Accelerator™, The Copywriter Think Tank™ and The Copywriter Underground™.

DID KIRA AND ROB REALLY MEET ON TINDER?

(Find out the real story behind The Copywriter Club…)

Hey, how’s it going? Kira and Rob here—you might be scratching your head wondering… who the heck are these characters?

We’re copywriters, co-founders of The Copywriter Club, and co-hosts of the incredibly popular (at least among discerning copywriters) podcast of the same name.

So how did a Brooklyn gal end up partnering with a guy from the Salt Lake Valley?

Okay, okay… we didn’t meet on Tinder (hello, Clickbait!). We met in a mastermind group for copywriters. Rob was blown away by Kira’s creativity and personality-driven brand. Kira was impressed with Rob’s business experience and down-to-earth demeanor. (Or at least, that’s
the way we like to tell it.) When a few copywriter friends told us we should work together, we thought, “Why not?”

So we created The Copywriter Club, a private group of smarty-pants copywriters working along side each other to grow our businesses. It started with the podcast and free Facebook group. And today it includes a whole lot more.

hey, I'm rob marsh.

I kind of have a thing for ellipses... and Coke Zero.

Once upon a time, before Kira and I started the club, I was part of a startup that was acquired by HP (I ran my own SaaS business after that).

While I wouldn’t exactly call myself a serial entrepreneur, I would call myself a cereal addict (Cocoa Puffs and Cracklin’ Oat Bran, anyone?).

I’ve written everything from direct mail and TV to case studies and a book for clients like American Express and Pluralsight. (The book was for me.) Today I write sales and landing pages for tech, SaaS, and heath supplement clients.

And in my “free” time, you might catch me riding my bike 200+ miles in a single day… penance for my donut habit.

I live close to the mountains in Salt Lake City with my wife, 4 kids, and a rather neurotic Westie.

kira hug in da house, how's it going?

I dig em dashes, ghost stories & asking good questions.

I remember the day this dude called me an ‘enigma’ in high school — and I had to immediately look it up in the dictionary. Years later, I think he might have been on to something… 

In a previous life, I was an art major (yep) ended up working with global brands like Estee Lauder Companies. I also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).

Today, I call myself a Copy Chef (I like to dress like a chef, even though you’ll rarely find me in a kitchen), and I lead a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches. Basically, I help my clients package and sell their unique brand of ‘weird.’

When I’m not in Type-A, NYC workaholic mode, I’m running at Prospect Park, watching my fave movie for the zillionth time (I will find you, Last of the Mohicans!) or attempting to play the violin with my daughter (it’s our new thing, don’t judge).

I currently live in Brooklyn with my partner, 2 kids and pet snail (RIP Sally).

Push yourself out of your comfort zone, like Justin Blackman (the guy who wrote 100 headlines for 100 days)...

“I’ve had way worse mentors than Kira and Rob.”

Turns out, they aren’t nearly as mean as you think. They’re just so darn lovable. And they’ve restored my faith in humanity. Or at least in people you meet on the Internet.

In all seriousness, working with Rob and Kira gave me the chutzpah to try something new. It pushed me out of my comfort zone, into a pond where the big fish swim. Now I’m Scrooge McDiving in confidence, processes & new-found business leads I never would’ve landed on my own.”

Justin Blackman | Prettyflycopy.com

We must be doing something right, if we get to work with folks like Chanti Zak...

“Kira and Rob offer support, tips, tools, and expertise with zero pretentiousness.

They’re both really good at what they do, but that doesn’t always make you a good teacher. That’s not the case with Rob and Kira.

They’re both naturally gifted teachers and they guide you toward your goals with grace and integrity.”

Chantelle Zakariasen | Chantizak.com

Go from making “some money” to exchanging emails with the Adidas team, like Eman Zabi...

“My average project price went up by 400% (no, not a typo), AND I was even contacted by Adidas for a project!

When I started working with Kira and Rob, I had a vague, fuzzy idea of what I wanted to do. While I was making some money, it wasn’t a lot.

By the time Rob and Kira were done with me, I had a concrete idea of exactly who I wanted to target AND my average project price had gone up by 400%!.”

Eman Zab | Thescribesmith.com

3 THINGS YOU DEFINITELY DON’T KNOW ABOUT US

You might think you know Kira and Rob from
what you’ve heard on the podcast.

But you probably don’t know it all, so let’s play the parlour game, “Two Truths and a Lie”…
We’ll tell you two truths and a lie and you guess which one is the lie…

1

ROB HAS A SERIOUS ADDICTION TO EUROPEAN
VACATIONS—NOT THE NATIONAL LAMPOON KIND.

Rob and his wife took their kids to Europe for the better part of a year—and have 30,000+ photos to prove it (not an exaggeration). Ask him about traveling with kids through Italy, Spain, France, Ireland and the UK… but be prepared for an in-depth discussion about French amusement parks, how to score free entry to Versailles, and where to find the best Kebabs in Dublin.

True
1

KIRA WAS AN UBER DRIVER BEFORE UBER WAS A THING.

Ya know Enterprise Rent-A-Car’s slogan, ‘We’ll pick you up’? Well, when Kira first moved from Virginia to NYC, she literally picked up ANYONE who needed a rental car… and she got paid (poorly) to drive ‘em around Brooklyn (pre-GPS), clean their dirty cars in a pencil skirt, and hang out with Popeyes-loving rats in a downtown parking garage. Good times.

True
2

ROB HAS BEEN TICKETED FOR SPEEDING, RECKLESS DRIVING, AND RUNNING A STOP SIGN ON HIS BICYCLE—AT THE SAME TIME.

Late for work, between classes in college, Rob’s career nearly came to an early end as he ran a stop sign, blew around a blind corner at 30 miles an hour (in a 20 MPH zone) just missing a passing car, then rode right up to a policeman holding a radar gun. He got a fine but no points because you don’t need a license to ride a bike.

True
2

KIRA WAS IN THE ORIGINAL SEX & THE CITY MOVIE
ON THE BIG SCREEN.

If you’re a SATC fan, you’ll know the winter fashion show scene where Samantha slips on the ice. What you may NOT know is that Kira sneaked into the background of that scene by working as an extra on set that day. If it weren’t for the 3 inch boots Kira teetered on in the background, you never would have seen her. Thank you, heels.
(Side note: Kim Cattrall was the friendliest out of the bunch.)

True
3

ROB HAS ATTENDED A BASEBALL GAME IN EVERY MAJOR LEAGUE BALLPARK IN THE US AND CANADA. HIS FAVORITE IS ORIOLE PARK AT CAMDEN YARDS.

While he tends to prefer college football to baseball (there’s no MLB team in Salt Lake City), Rob still loves the experience of Major League Baseball, so over eight years, he and his younger brother travelled to games around the country ending with Comerica Park in Detroit. Sadly, he never saw the old Tiger Stadium.

False. This is still on Rob's bucket list
3

KIRA ATE GUINEA PIG IN QUEENS BEFORE IT WAS TRENDY
(IT WAS *NEVER* TRENDY).

Before working as a copywriter, Kira explored the ‘weirder’ side of NYC and wrote about ALL OF IT for Examiner.com (RIP). Because guinea pig was all the rage circa 2008, Kira was dared by a friend (nope, not dared at all—she did it willingly) to eat the furry little rodent and write about the entire experience for the publication. Ironically, Kira was ALSO working at the zoo at the same time, and teaching kids about guinea pigs on the weekends. Life came full circle in a crispy critter sort of way.

In fact, ALL OF THEM are true. Consider yourself punk'd!