Katelyn Collins joins us on the 356th episode of The Copywriter Club Podcast. With a background in theater, Katelyn has transferred her many talents into the world of copywriting. Now she writes for 7-figure course creators and is a copywriting educator to those looking to improve their writing chops.

Tune into the episode to find out:

• How an actor ignited a passion for email marketing.
• What are darlings and how can you cut them in your copy?
• The importance of throughlines and how they build decisiveness as a copywriter. 
• Katelyn’s inside scoop on what it’s like to work for start–ups. 
• When diving head first into your business… Where do you start to find clients?
• The delicate balance between being the dreamer and generator in your business. 
• What’s really on the other side of uncomfortable pivots and changes in our lives and businesses? 
• The perspective shift every entrepreneur needs to make. 
• How to recover from burnout and notice when it starts to creep in. 
• Is it still worth it to work with course creators?
• Her perspective on AI and copywriting and what it means for the changing marketing landscape.
• How to minimize the amount of airtime your negative thoughts get. 
• The perks of working with 7-figure business owners and a few things to look out for. 
• Katelyn’s 4 P’s and how it’ll help you land more clients. 
• Why you need to include potential objections inside your project pitch. 
• How to be more decisive in your business. 
• Her method for nipping writing procrastination in the bud. 

Listen to the episode or check out the transcript below.