Angie Federico joins The Copywriter Club Podcast for its 283rd episode. Angie is a direct response copywriter who’s been in both the freelance and agency world of marketing. Her ability to craft open-worthy pitches and close sales calls are just a few qualities that make her a great copywriter and marketer. If you need a pick-me-up when it comes to your skills in selling yourself, tune into the episode.
Here’s how the conversation goes:
- How Angie went from selling life insurance to her start in affiliate marketing.
- The difference between selling online vs in person.
- How copywriting became the key to virtual selling.
- Can you gain clients on Reddit?
- The key to being great at sales and how to improve your own skills.
- What even is affiliate marketing?
- The beginnings of getting good at copywriting… for free.
- Creating a referral system that sustains itself.
- How to write a sales pitch that gets read and responded to.
- Figuring out who you want to pitch and helping your prospect solve a problem.
- The difference between the acquisition and retention side of a funnel.
- Why you need to send bad pitches and get rejected.
- How to pitch with intent.
- Sales calls – how do you get your prospect to grab their credit card on the call?
- The benefits of getting upfront payments from your potential clients.
- The step by step breakdown of Angie’s sales call process.
- How to set expectations right off the bat with new clients and community effectively.
- Agency life vs freelance life. What’s it all about?
- How to manage your energy and keep yourself balanced while working in an agency.
- Kicking imposter syndrome and anxious feelings to the curb, so you can step into your confidence.
Hit the play button or read the transcript below.
Podcast: Play in new window | Download
The people and stuff we mentioned on the show:
The Copywriter Club In Real Life Event
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Connect with Angie
Episode 6
Episode 223
Full Transcript: