TCC Podcast #364: Copywriting for Healthcare with Lauren Hermann - The Copywriter Club
TCC Podcast #364: Copywriting for Healthcare with Lauren Hermann

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren’s journey from scrub life to “scribe” life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche.

Listen to the episode to find out:

  • How writing a book on speech-language pathology introduced Lauren to the world of copywriting. 
  • The two pitch emails that almost landed her a forward by a renowned surgeon.
  • Why we don’t always need a ‘yes’ to be successful. 
  • How to take rejection and thrive. 
  • What do people misunderstand about speech-language pathology?
  • How SLPs and copywriters are similar and how Lauren merges the two worlds. 
  • The importance of looking at objective and subjective data. 
  • How she found her first set of clients on Upwork and through a Facebook post. 
  • Why she niched into writing for SLPs and how it’s helped her build her micro-agency. 
  • Can you pivot and still be relevant to your audience? 
  • The pros and cons of working as a copywriter and SLP. 
  • How The Think Tank has helped her business and improved her copywriting confidence. 
  • We don’t know what we don’t know – how can we build awareness around improving copy for our audience?Hit the play button below to tune in.

The people and stuff we mentioned on the show:

Join The Copywriter Underground
Kira’s website
Rob’s website
Lauren’s website 
Join Lauren’s course waitlist
The Copywriter Club Facebook Group

Free month of Brain.FM
AI for Creative Entrepreneurs Podcast

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