On the 365th episode of The Copywriter Club Podcast, Rob and Kira sit down with seasoned copywriter, John Bejakovic. With a background in IT, John made his way into copywriting and now has a daily email newsletter. This episode dives into the underlying principles that make copywriting effective and how copywriters can position themselves in an evolving industry.

Here’s how the conversation goes:

• Why do marketers gatekeep this book? All will be revealed – no gatekeeping here.
• How a 500-word blog post changed John’s career path. 
• Why he decided to become a published author on Amazon. 
• The importance of having an email list.
• When should you pivot your business?
• Why an email list is the fastest way to grow as a copywriter. 
• Should you create a niche-specific newsletter? (plus how to decide which niche to focus on)
• John’s monetization strategy and how he’s grown his newsletter. 
• How do magic, persuasion, and copywriting overlap and work together?
• What’s the push-and-pull technique?
• Why Jaws is the perfect example of teasing and how to use it in your emails. 
• How to include anticipation for future emails. 
• Don’t forget about proof – how it increases credibility.
• The effectiveness of transparent copywriting. 
• The future of copywriting and the use of AI. 

Tune into the episode below.