TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club
TCC Podcast #366: How to Choose a Niche with Masha Koyen

On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch. 

Tune into the episode to find out more about:

  • Masha’s transition from corporate marketing director to website copywriter for interior designers. 
  • When do you know it’s time to pivot or go off on your own?
  • How she unexpectedly gained her first clients and how she markets her business today. 
  • Burnout after 3 months?! How she navigated the early stages of entrepreneurship. 
  • How she decided to niche down both vertically and horizontally.
  • Her methods to delving into her audience’s pain points and challenges. 
  • Where she found clients in a hyper-specific market and how she began to stand out. 
  • The key to finding differentiating factors within competitive niches.
  • Her six-step framework for strategic website copywriting. 
  • The importance of having a framework in your business. 
  • What’s a CEO retreat and how can it benefit your overall well-being? 
  • How can you gain access to higher-level clients? 
  • The impact of The Copywriter Think Tank on Masha’s business. 

Tune into the episode by hitting the play button below.

The people and stuff we mentioned on the show:

Join The Copywriter Underground
Kira’s website
Rob’s website
Masha’s website 
The Copywriter Club Facebook Group
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast

Full Transcript:



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