On the 241st episode of The Copywriter Club podcast, Daniel Lamb jumps on the show. Daniel Lamb is a copywriter who helps marketing agencies and B2B brands create conversions within their funnels. Throughout his time as a bartender and agency copywriter, he was able to take essential skills and blend them into his own agency.

We also talked about:

• How to leverage opportunity when it’s sitting right in front of you.
• Connecting music and copywriting and how they both can evoke a response.
• The reality of creating your own luck. – Is it possible?
• What you gain when working with low-paying clients.
• Skills you gain while working for an agency.
• How to properly use data to get the best results for clients.
• Starting an agency “your way” after getting furloughed.
• The running cycle of looking for clients. – Feast and famine?
• Turning rubber bands and duck tape into smooth and clear systems.
• Tips on what to do when you’re fearful of diving into the stats.
• If you want to run an agency, then you need to be clear on one thing.
• How investing in relationships will propel you forward.
• Best practices for working with junior copywriters and the benefits of SOPs.
• The better way to manage a team and keep everything together.
• The simple practice that can really turn around procrastination.
• The secret to hacking your brain and mindset.
• The shift between taking care of your business and letting your business take care of you.
• The ins and out of hosting a podcast and surprises along the way.
• The first thing to consider when deciding on building a partnership.

Thinking about starting an agency? Check out this episode or grab the transcript below.