TCC Podcast #125: What it means to be a conversion copywriter with Lisa Pierson

Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered:
• how Lisa went from journalism and PR to copywriter
• why she joined a mastermind when she wasn’t sure what a mastermind was
• how she landed her first clients
• how she managed to start a business in the middle of massive life changes
• why putting your self matters (and how it helps)
• when things started to “click” and how Lisa’s business has changed
• how joining Match.com and online dating led to her first speaking gig
• the impact that speaking has had on her business
• what else Lisa’s done to build her authority as a copywriter
• what it takes to be more competitive as a copywriter today
• what she’s done to make her retainer agreements work
• what it means to be a “conversion” copywriter—it’s all about process
• how she started “copy training” for companies

This is a good one. You know the drill. To hear it, click the play button below or download the episode to your podcast app. And, as always, you can scroll down for a full transcript.