Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you’re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode.

Here’s what we cover:

• The changes in the agency space for both copywriters and creative directors.
• What’s involved in being the creative director for an agency.
• Teams that make-up an agency and the pace of working for one.
• The process of getting copy written, edited, cleared, and ready to go live.
• How to write for fans of a brand.
• The difference between various generations’ style of writing and crafting copy based on different perspectives.
• How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement.
• The psychology that brings people back into the app.
• The key to balancing brand voice and direct response language.
• How to create a narrative of friendship in your writing style.
• Jason’s biggest wins with Mcdonald’s rewards and the use of the app.
• The best way to get the attention of a creative director and HR in an agency.
• What makes a copywriter stand out on the team?
• The benefits of working for and with an agency.
• The future of copywriting – where is it headed?

Hit the play button or read the transcript below.