Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email newsletters. She shares insights about the world of AI and how although there’s no slowing it down, how copywriters can use AI to optimize their systems and processes in their own businesses and use it as a competitive edge in a crowded marketplace.

Here’s what you’ll find:

• What exactly is Rasa.io, and how does it work?
• Why email is still powerful and why you need an email newsletter. 
• The importance of client feedback and how AI can streamline your process.
• How to incorporate the use of AI in your business model and packages. 
• The similarities between a sales conversation and offering value. 
• Do your discovery questions need a facelift?
• How to intertwine human relationships with the use of AI. 
• Need a reason to create a bank of content? Here’s why. 
• How to repurpose your content and save yourself time and energy. 
• How to dig beneath the surface and get customer feedback that matters.