TCC Podcast #227: Writing Content with Jacob McMillen | The Copywriter Club
TCC Podcast #227: Writing Content with Jacob McMillen

On the 227th episode of The Copywriter Club Podcast, we’re joined by content writer Jacob McMillen, who as you’ll see towards the end of the episode is an SEO master. Jacob shares his insights on writing great copy and running a content business. Through actively listening and really wanting to help others in his door-to-door sales job, he decided to take the world of copywriting for a spin. Having scaled to 6 figures, we talked about the stages of business as a freelancer and what it really takes to make it. What’s more… he’s the #1 search result for “copywriter” on Google. We break down:

•   how copywriting can be the good of sales without the ick
•   how Jacob went from accounting student (who didn’t want to be an accountant) to copy expert
•   Jacob’s natural talent for connecting a solution to a problem
•   the perfect lucrative combination of marketing
•   how batting 5% is crushing the pitching game
•   how persistence is necessary in the beginning
•   how to get your ideal customer to agitate their own problems
•   the ropes of reeling in clients during the early stages
•   why putting your eggs in one basket can leave you scrambled
•   how Jacob went from 3k months to 20k
•   how pitches can be the bread and butter when in need
•   how flirting with SEO paid off & created 30+ monthly leads
•   how to stand out in 2021 as a new copywriter
•   why not to compare yourself to other copywriters
•   building a copywriting agency and how it’s not for everyone
•   if flipping websites could be the new real estate?
•   how new technology cannot replace copywriting geniuses

If you’re ready to go from side-hustle to business owner, this episode is worth checking out. Grab a cup of coffee, hit play & start taking notes.

The people and stuff we mentioned on the show:


Full Transcript:

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