TCC Podcast #320: Reflecting on 2022 and Planning for 2023 with Rob Marsh and Kira Hug - The Copywriter Club
TCC Podcast #320: Reflecting on 2022 and Planning for 2023 with Rob Marsh and Kira Hug

On the 320th episode of The Copywriter Club Podcast, Rob and Kira sit down to debrief 2022. What worked? What didn’t? And what’s coming up in the month of December and into the new year? As you begin to reflect on the past year and plan for the next, you’ll find advice and book recommendations to guide you into a successful 2023.

Here’s how the episode breaks down:

  • Why you need to join the Strategic Growth Plan challenge TODAY.
  • The difference between how Rob and Kira change their behavior.
  • Trying out a different email style… Masterclasses and diary entries?
  • Is Kira ready to move again?
  • Early-bird for Accelerator is opening when?!
  • CEO retreats – do you need them in your life?
  • Why roles can change when your business grows.
  • How stepping into a leadership role can help your business.
  • Productivity and time management book recommendations for 2023.

Check out the episode below or read the transcript.

The people and stuff we mentioned on the show:

Join The Accelerator Waitlist 
Join the 5-Day Challenge 
The Copywriter Think Tank
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM



Full Transcript:

Rob Marsh:  Okay, so welcome everyone to the Copywriter Club Podcast. This is our 10th episode since the last time that Kira and I were together and just chatting about what’s going on in our lives and our business and the things that we’ve got coming up that we’re excited about. And so as we like to do, we’re jumping back in to give you another update on what’s happening so that you know what to look forward to from the Copywriter Club.

Kira Hug:  Yeah. And we thought it would be fun to reflect, as many of us are reflecting at this time of year on what has happened over this past year, good and bad so that we can be more intentional as we move into the new year.

Rob Marsh:  Every time we talk about what we’ve done, Kira, I feel like your list is always so long because you always move, you have a new kid, you do all these amazing things and I’m like, “Huh, I wonder what I did this year.” I got to come up with something while you’re talking.

Kira Hug:  I think you’ve done many things you just didn’t have quite as much time to prep as I did. So I had lots of time to think about everything that happened this past year. So we’re going to share again, just like some wins and struggles, personal, and professional from the two of us. And then we are going to talk about what’s happening this week in the Copywriter Club, what’s happening next month, this month. So we’ll try to stay on track and stay focused. I think focus might be the theme for today’s… I was going to say today’s interview, today’s conversation –

Rob Marsh:  Episode. Yeah. And if you are used to the longer episodes and you were looking forward to that, we hate to disappoint you. And if you think that other episodes are too long, this one might be right up your alley because it will probably be a bit shorter.

Kira Hug:  Yeah, because let’s be transparent, it’s Friday; it’s my end of day. Not quite your end of day, but it’s Friday. So we’re going to keep this short and sweet.

Rob Marsh:  Yes. So Kira, why don’t you kick us off. Let’s talk about some of the stuff, the wins that you’ve had. And since we’re really talking about end-of-year reflection, we’ll go into that a bit more later. Yeah. What’s happened this year that’s been exciting for you?

Kira Hug:  All right. So I do have my lengthy list in front of me. I’m going to try to just highlight a couple. Like you said, I move frequently. So yeah, moving was a big win. Moving is hard. I hope to never move again, ever. So that was a big deal. And it’s also rewarding because I really like where I live now and I don’t want to leave Maine anytime soon. So I think that’s a win.

Rob Marsh:  Yeah, definitely a win. And my win is that I didn’t move, which means I didn’t have to box up any of the books that I own or any of the stuff that, the whole mess of moving. I’ve avoided that for yet another year in a row. I think I’ve lived in this house now for about 17 and a half years and my goal is to make it 18 and a half.

Kira Hug:  I think I told you before that we have a team of movers. We get a special discount because we move so frequently and we just work with the same team of movers. And every time we move Slava, who’s our main guy, he comes to me, he’s like, “You have too many books.” He’s just like, “You need to get rid of some of your books.” Which I will never do. So that was a win. I also eased back into monthly CEO retreats, which I had to take a pause on those. While baby Homer was kind of young, it was just tricky to do those monthly and spend a night at a hotel to really focus on business development. But as he’s turned into a crazy toddler, I’ve been able to jump back into those, which has been just, I think, really the best thing I’ve done for myself and for the business and probably for my family too. So that’s… I’m actually on one right now. And so I will chalk that up to a win.

Rob Marsh:  Yeah. And for those of you who haven’t heard us talking about retreats in the past, we’ve mentioned it a couple of times on the podcast and we definitely talk about it in places like the Think Tank. We have an upcoming episode, it’s not out yet, but it will be out in the near future, an interview with Steph Travado where we go a lot deeper on the idea of retreats and what’s involved. So look forward to that.

Kira Hug:  Yeah, we’ll dig really deep into that. Because I think there is an art to the CEO retreat and there’s so many ways to do it. So I think we’ll dig into how you could do it to make it work for you. So we’ll talk about that soon. Rob, why don’t you share some of your wins so it’s not just me rattling off a bunch of mine.

Rob Marsh:  Well, if we’re going back the entire year. We had a great event, TCCIRL. We have talked about that before and the speakers that were there and the fun that we had. So that was an amazing win. It’s always fun to get together with other copywriters, hang out in person. We may be doing something a little bit differently next year. Maybe not the same big event that we’ve done in the past. We’re still working on how we might be able to break it up or do it in some different ways. So we’re not announcing anything. But it was a huge win. And I think something that you felt was a really big win too.

Kira Hug:  Yeah, definitely a big win. It does feel like it was forever ago, but that was this past year and it was wonderful just to see everyone. I think that that was the biggest win, even though events are hard work and it can be exhausting, which we all know, just seeing everyone. And even recently I was looking through the photos from the event and it just brought back all of the feelings and all the good feelings from that event with so many incredible copywriters that showed up. So I think it happens way too fast and it’s a really special event. So glad that we were able to pull it off this year.

Rob Marsh: Yeah, I think we have realized that this is one thing that we tend to do really well, whether it’s an event or retreat. We do have a retreat coming up in the Think Tank next month in January, and it’s much smaller than what an IRL is, but same kind of awesomeness where you get to hang out with copywriters, work on your business, get coaching, all of those amazing things. So that’s not a win, but it’s coming up very soon.

Kira Hug:  Yeah. No, that’s worth mentioning. If you are a copywriter who may be at this stage where you’re trying to figure out the next thing in your business, the next level in your business, and you need more of an intimate retreat with copywriters who are more experienced, who are operating at a different level, you may want to check out the Think Tank and do that before our retreat in New Orleans at the end of January. That’s a great way to jump in.

Rob Marsh:  Let me give you one more. I’m not sure if I count this as a win or not, but I was talking with my wife the other day and I said to her, “I have to admit something to you.” And she said, “What is it?” And I said, “I think I’m becoming a runner.” And my entire life I’ve hated running, but I’ve been doing so much running lately and I feel so good after my runs. I don’t love running itself after running and I’ve now bought whatever my fifth or sixth pair of running shoes that I’ve gone through over the last couple years. And I might be approaching the time when I can step into owning the fact that I’m a bit of a runner.

Kira Hug: Wow.

Rob Marsh:  I used to be more of a cyclist that’s… Cyclist… In the past cyclists were always smiling when they’re on the bikes and we would pass runners and they’re just gritting it out with pain on their faces. And I may have accidentally slipped onto the other side of that gulf between cycling and running. So is that a win? I don’t know.

Kira Hug:  It is. Runners are smiling on the inside, they’re always smiling on the inside, but they look like they’re in so much pain on the outside. I think that’s amazing. I’ve noticed that you’ve been running more and I didn’t really want to say anything because I didn’t want to… I don’t know. Slap that identity on you and have you push it back and push it away. But yeah, I think that’s exciting.

Rob Marsh:  Yeah, we’ll see if it lasts.

Kira Hug:  That’s funny because I’ve always been into running and now I’m trying to get into biking for the… See, that’s foreign to me. I just have never been into biking besides being a child and biking. And so I’m trying to ease in that way into that world.

Rob Marsh:  Yeah. Biking for me, has always just been so much more fun. It’s faster. Climbing up the mountains is a little bit easier. At least for me it has been than running. And so yeah, it’s a new thing for me.

Kira Hug:  Very exciting. Keep us updated. You also have cut back on sugar, although I feel like you have done that off and on over the years.

Rob Marsh:  Yep, I’ve done it off and on. The first part of this year I was kind of on and yeah, since we were actually together in Florida this past October I’ve not had any sugar. And I know that that’s impossible to do because sugar’s in everything. But I kind of have a limit where if there’s more than say five or six grams of sugar per serving in a food, then I don’t eat it. So if a sauce has that much sugar in it or cereal has that much sugar in it, I won’t eat it. But in addition to giving up sugar again since October, I also haven’t been eating wheat and that actually…

Kira Hug:  Wait you haven’t what?

Rob Marsh:  I haven’t been eating wheat.

Kira Hug:  Oh.

Rob Marsh:  So no…

Kira Hug:  I thought you said meat.

Rob Marsh:  No.

Kira Hug:  I was like what?

Rob Marsh:  No, I’m not crazy. What are you talking about? No wheat as in the grain. I haven’t been eating any of that and I’ve had very, very little Coke Zero. So yeah, it’s a big change.

Kira Hug:  Are you open to sharing the catalyst for this change or what happened in Florida that changed that?

Rob Marsh:  I don’t think it was necessarily anything that happened, it’s just like, okay, it’s time to get back serious about eating healthy again. And coming home from a trip is a really good way to just say, “Okay, this is the starting point.” Once you step off the airplane or whatever, that’s the last Coke Zero, that’s the last sugar or whatever. So it was just a good starting point.

Kira Hug:  What has helped you make that change? Because that is hard… It’s a big change. It’s hard. Wheat, sugar, Coke Zero. That is not easy to do. And there might be some people listening who are trying to make some changes. So what has helped you?

Rob Marsh:  I wish that I had a secret for it because my wife has asked me the same thing. She’s like, “What’s the story in your head where when somebody hands you bread or you walk past the sourdough at the store and you don’t reach for it?” And there’s not really a story. I just, as soon as I step off the plane and I’m not eating wheat sugar and not really drinking Coke Zero anymore. And it’s just like flipping a switch and for whatever reason that works for me. I know that does not work for everyone, but it definitely works for me.

Kira Hug:  But Coke Zero is part of your identity. It’s hard. It’s hard to shift your identity.

Rob Marsh:  And I have not given it up entirely. I didn’t have Coke Zero for about 10 weeks and then last week I thought, “Well, I’ll just have one, a small can or whatever.” Which was way less than what I used to drink. Don’t drink it every day but occasionally I’m just like, “Ah, that’ll be a really nice treat.” So maybe once or twice a week.

Kira Hug:  Very cool. Well, other wins I’m going to share, we’ve talked about this a ton on the podcast. We created a program that weaves us into it, but jumping into BJ Fogg’s coaching program and becoming a coach through his Tiny Habits Certification has been really… I know life-changing sounds quite melodramatic, but I really think it has been for me, not only just how it’s helped us just shape some of our offers for copywriters and hopefully make them a little bit more sticky and more useful, but also it’s just helped me personally with making the changes that I struggle with because I am not the person that can just get off the airplane and then flip a switch. So habits and thinking about habits in a tiny way and following some of that methodology has helped me make some big changes in my life.

Rob Marsh:  And I’m a fan of Tiny Habits in BJ Fogg and we need to get him on the podcast because he’s so smart. Even separate from habit stuff, the model for making change is such a valuable tool for copywriters and understanding the interaction between motivation and ability and the call to action of the trigger that makes things happen. So at some point we’re going to bring him onto the podcast and have him educate everybody else.

Kira Hug:  Yeah, definitely. That needs to happen in 2023.

Rob Marsh:  So we were talking about my lifestyle changes, but you also have changed your lifestyle a little. For me, giving up sugar…

Kira Hug:  I feel like we talked about it enough that I can’t talk about it anymore.

Rob Marsh:  Giving up sugars is a kind of big thing, but to me, giving up meat is way bigger, way harder than sugar.

Kira Hug:  Which is funny because for me, giving up meat has not been that hard. There are definitely moments. But giving up sugar is so much harder for me. So that’s kind of the next thing that I struggle with. And when I struggle with even just not eating dairy, it’s usually because there’s a sugar product, there’s some type of yummy sugar cookie that does have dairy, but I am so pulled in by the sugar and so addicted to sugar that’s my struggle even now with this lifestyle change. It’s not meat; it’s not cheese as much, it’s just those yummy sugar treats that I’ve been addicted to for years. But so some significant changes though, just with eating more plant-based and getting a lot more greens and vegetables into my diet has been really helpful and helpful for just the way that I am thinking and operating in the world.

So it’s been really fun too. I’m having fun with it. I slip up all the time and I’m just handling it. I’m just observing. And if I slip up, I’m just kind of like, “Oh, that’s interesting. Why did that slip-up happen? How can I course correct for next time so that maybe that won’t happen? What could I do differently?” And I’m for the most part, not beating myself up when I mess up. And I used to beat myself up when I would make any type of change. If I didn’t do it correctly, I would just beat myself up for a while and that doesn’t help.

Rob Marsh:  We have another upcoming podcast in a couple of weeks where we’ll talk to a guest about that very thing, watching yourself as you slip up and being able to take a step back and say, “Oh, that happened.” So you can look for that episode in a couple of weeks. One other thing that maybe we can mention if you’re on our email list, you’ve probably noticed this change, but you and I have changed our approach to what we write about to the members of the Copywriter Club. If you’re not on the list and you want to check that out, you can certainly get on the list at and various other places. But writing… At least the emails that I’m sending out are more copywriting-related and more business related. Just a lot of personal reflections and so far we’ve gotten a lot of really positive feedback about some of those changes.

Kira Hug:  Yeah. It’s been really fun to make that change. I don’t remember when we interviewed Laura Belgray. I’m pretty sure it was in 2022, so we can include it in the reflection. But when we talked to her, she mentioned the biggest change she made in her business that helped her hit new financial goals was emailing her lists more frequently. And so she went from maybe two times a week to daily. And so we felt really excited about that and felt like we could do that. But it took us a number of months to actually put that into practice. And now we’re in a really good rhythm of sending daily emails between you, me and then Gabby takes an email a week, but you’re writing two a week, I’m writing two a week. It feels really fun just to be writing so much and sharing thoughts and I’ve really enjoyed the process.

Rob Marsh:  And it’s a little bit more story-based. Again, if you want to see what we’re doing differently, make sure that you opt-in. And unfortunately we’ve noticed with our system that sometimes people get automatically opted out if there’s some kind of a weird bounce. And so if you think you’re on our list, but you haven’t been getting regular emails from us, it’s not because we’re not sending them, it’s because you’ve been opted out for some reason. And so again, if you want to check that out, make sure you opt back in there at

Kira Hug:  Yeah, Rob is teaching masterclass lessons on marketing and copy. I’m just sharing stories about my…

Rob Marsh:  I feel like that might be a slight exaggeration.

Kira Hug:  No, you are. I’m really enjoying your… I feel like you are great at teaching lessons and helping us think about things in a different way. I usually just write a… It’s more like a diary, so you can just get a variety of observations and takeaways on our list. So jump on there if you are not already on there. What else? What other wins? I’m going to share one more, but do you want to share anything else?

Rob Marsh:  I think that might be all of my wins that I can at least think of right now.

Kira Hug:  Well, we didn’t mention it, but we launched P7.

Rob Marsh:  Oh right.

Kira Hug:  Which is our pitching system. That was a big deal.

Rob Marsh:  It is a big deal and I have actually been really… Well not surprised because we knew it was really good information, we knew that it was going to work. But the feedback that we’ve gotten from people who’ve gone through where people are saying “I pitched, I sent out my first three MVP pitches using the templates that we gave and I got responses within 30 minutes to two of them kind of thing.” Or people who are saying that they have landed their first client literally within a week of starting to pitch using the P7 system. And so it’s just been really gratifying to see how well that works. And if you’re struggling to get your pitches right, if you’re struggling to find clients, it might be worth checking out the next time that we launch P7.

Kira Hug:  Yes. Okay. So struggles. Well maybe not struggles, but let’s say share one or two. As you look back at the past year, is there something where you’re like I wish that had gone differently or I don’t know.

Rob Marsh:  Yeah, I’m not sure that there are any things that are drastic changes, but we mentioned the success of TCCIRL. The backside of that, though, is that there is so much work that goes into it and for our team to put together an event that works really well, there’s a lot of struggle that happens in order to produce something like that. And so as we’ve looked at it, that’s one of the reasons why what we do in the future is probably going to be a little bit different because we need to make sure that it’s working for everybody who’s coming but it’s also something that doesn’t exhaust our team with 80 or 90 hour weeks in the lead up to the event. So it’s a little bit of a struggle, but it gets pulled off every year. It’s been a big win. So that’s one thing that we’ve struggled with in our business together.

Kira Hug:  I think another struggle, at least for me this is just more of a personal one, was just not leading as well as I could lead in terms of our team in terms of The Copywriter Club. I think towards the beginning of the year, I just felt like my attitude… I don’t know. My attitude was not as great as it could have been. I feel like I was more about expecting people to read my mind, not really stepping in and owning as much of the business as I could have. And so I think that’s something that the two of us have put a lot of time into thinking about: how can we divide responsibilities between the two of us? How can we just be more intentional about the growth of our team and the roles that you and I play.

Because for a while you and I were just building together and both marketers and both just brainstorming together for most everything we did. And that worked to a certain degree for a handful of years. But I think over the last year we reached a point where that no longer was serving us. And you and I realized we have to lead in different ways. And for us, that meant separating what Rob does from what Kira does. And so we’ve spent a lot of time really thinking about the rules of our team members and our roles. And I think we’re really in a better place. We’re still thinking through it and sorting through it. But all that to say is as you grow the role that you play will probably shift and that is normal, but just pay close attention to it and see what’s working and what’s not working.

Rob Marsh:  And that’s especially true if you build a business with a team because you shift from a lot of doing to a lot of, not necessarily managing, but inspiring, creating, visioning things that the team then gets to work on and do. So it’s definitely been a bit of a change for us and something we are going to be much better at in 2023.

Kira Hug:  Yeah. And I think it’s a mixture. And I think where I got a little tripped up was it’s a mixture. There were some areas where you and I need to be more visionaries and setting that vision and supporting team members. But there are other areas because we’re not this huge company, so you and I still need to get dirty and get in the weeds with certain parts of the business when they aren’t working as well. And when we recognize that this is an area of weakness, can Rob jump in there or can Kira jump in there? And so I think because sometimes my thinking is so black and white, it’s like, well either we’re both visionaries or we’re both in the weeds, but that’s not the case. It just depends on what you need that week and day and month. And so I think I need to be more agile in how I move through the business.

Rob Marsh:  Yeah. Okay. That’s probably enough about struggles. Let’s talk about what’s coming up. What are we doing here in the next couple weeks and into January?

Kira Hug:  Yeah. So we are hosting a five-day challenge. And if you listen to this on Tuesday, the challenge is happening right now, so it’s not too late to jump in. You can jump in any day this week. And the challenge is all about planning the year ahead. Planning with intention since it’s December and getting ahead of it so you don’t feel like the year is happening to you or your business is happening to you and you have very little control. So we’re going to walk through the steps that we take to set our priorities and to think strategically. So we’re not trying to do everything, but we’re trying to focus on the projects and the behaviors and activities that are needle-moving and will make a big difference.

And so part of this five-day challenge will be about setting the aspiration and being really clear about what your goals are, how you’ll measure those goals, and then starting to map out the potential projects or behaviors or even new habits you could develop to support that aspiration. And prioritizing the ones that are most important and forgetting about everything else because you can’t do everything. And so we will walk you through the process we use and we’ll do it together as a group. And it’s a free challenge so you really have nothing to lose if you want to start thinking about the year ahead.

Rob Marsh:  Yeah, this is something that we’ve taught really in depth in both the Think Tank and in the Underground. And when we taught it in the Underground, we actually got a really good response. People are telling us it’s really helpful, really the process helps them gather all the information about what happened in the previous year, helps them sift through and sort out the goals, the habit changes, the things that they want to do differently in their businesses and then lays out a model for setting a few goals to get them done quarter by quarter. It’s the kind of thing, a process that you could use on a quarterly basis, but it’s definitely something everybody should be doing at the end of the year. It’s not too late to get into this free challenge. And so if you want to see, get an inside look at the way that we do it, the way that we’ve taught it and the way that a bunch of copywriters in the Underground have done it, jump into that ASAP because it’s going on right now.

Kira Hug:  All right, well, what else are you excited about Rob this month or looking into the new year?

Rob Marsh:  Along with the challenge that’s running right now, we are going to be having our early bird for the Accelerator here in the next week or so. And that’s basically an opportunity for anybody who knows that they want to be in on the Accelerator. Maybe they’ve thought about it in the past or they think, “Well next time I’ll jump in.” Or they’ve been struggling in some way in their business, maybe they’re really good copywriters, but they’re stuck with the business stuff. This is an opportunity to jump in at the very lowest price that we offer for it simply because we’re not running Facebook ads, we don’t have to pay out all of those kinds of costs. So rather than paying Facebook for that, we give that money back to you when you jump in early.

We include the P7 pitching system with that as a bonus. There are a lot of other bonuses that come along with it. It’s definitely our perhaps most… I’m trying to think of the best way to describe this. I won’t say it’s necessarily the most successful because the Think Tank is also really successful, but it’s popular and so many people come out of the Accelerator saying, “Yep, you’ve helped me completely change the way that I think about my approach to business, what I’m building, the pieces that I need to put together so that when I sit down to write, I’m not just being a writer, but I’m actually the CEO of my business.”

Kira Hug:  Yeah. The Accelerator is for writers who maybe have worked with a couple of clients, maybe even more than that, or maybe just their first client and they know that they’ve got talent in the writing shops, but they also know there are so many missing pieces and maybe even lacking in confidence because you don’t have an onboarding process or you don’t know what to ask them on the kickoff call or a sales call and you don’t have any type of brand or maybe you don’t even have a website yet. All those things are normal when you’re just starting out.

But that’s something that we can help you build and create in the Accelerator program, and you can do it through proven processes that we’ve developed over the last five years that have worked for hundreds of other copywriters and we’ve continued to update so that they’re relevant, we know they’re working today. And so it’s pretty magical to see how people transform as they go through it. Like Rob said, it’s not just building the business, but it’s also getting out there and starting to get more clients, more consistent clients. And so it’s really everything you need to build your copywriting business.

Rob Marsh:  And it’s not just a program; it’s not something that you buy and watch. Obviously, there is some video training, there’s training that we do, but there’s a community of other copywriters that go through as a cohort. You’re leaning on each other, asking each other questions, helping each other. There is a set of blueprints that we’ve created so that you don’t just get inspired by the videos, but you actually have the ideas, the insights that you need so you can start implementing what we’re talking about in your business or on your website in the packages that you sell in your communications with your clients. That’s all laid out to make that easier for you. It’s a bit like a mastermind/coaching/community/course. It’s a mixture of all of it. And because of the way we’ve mixed those together, it seems to be really, really effective.

Kira Hug:  Yeah. So we are opening the doors, like Rob said soon, just for a couple of days for people in our community, writers in our community who know that they want to jump in, they know they need this, and so they can take advantage of the lowest rate we’ll offer before we officially launch at a higher price point in January.

Rob Marsh:  If you want that notification to come to you when we open up the doors for this early bird, make sure that you go to the and get on that notification list.

Kira Hug:  All right, so as we wrap here, Rob, I think you may have had a book or two you wanted to share that could help with productivity or just thinking about goal setting as we plan ahead.

Rob Marsh:  I always have books to recommend and think about. There are… A lot of copywriters, a lot of marketers start thinking about time management, goal setting, their approach to that as the old year ends and the new year begins. And so there are a couple of really good books that do that. We’ve talked about these before. Four Thousand Weeks by Oliver Burkeman is kind of a way to reset your thinking around time management altogether and some of the fallacies that happen because we try to squeeze everything into our calendar as opposed to really understanding and focusing on the things that are very most important. So that’s a favorite. I know you have also loved that book, Kira.

Kira Hug:  Yeah, that’s a go-to one. I’m probably going to read that one again, actually. That’s a good idea.

Rob Marsh:  Dave Ruel’s book Done By Noon is also a really good approach to the time management portion of your schedule and accomplishing goals. It’s another one that we’ve recommended before and been through Dave’s training. We have a previous podcast where Dave shared a lot of his knowledge. There’s some training in the Underground that goes along with the Done by Noon book as well, and that’s a really solid one. So if you’re thinking, “Hey, I’m really struggling with the time management portion of it.” I would check that book out for sure.

And then a third one that I really like is Dan Kennedy’s book on time management. And I don’t have the title in front of me. But one of the things that reading that book did for me was reframed the idea around the value of time and thinking of every minute or every hour that you have as being worth X number of dollars. And when you start thinking that way and you get serious about that, realizing that you might be spending an hour on Twitter or an hour on Instagram just doom scrolling and that that’s costing you a couple of hundred dollars an hour, is that something that you would actively pay for? Because if you wouldn’t, that’s effectively what we’re doing. And so some of the ideas that Dan Kennedy shares in his book started to reframe my thinking just about the value of time. And so I like that one as well.

Kira Hug:  Awesome. Okay, and let’s give a Netflix recommendation or one or two as well to balance it out. I’ve got one. I recommend… I think this is… Oh shoot, this isn’t even Netflix. I probably shouldn’t even recommend this. Nevermind, cut. It’s on Disney+.

Rob Marsh:  Why can’t you recommend it? What is it? Is it Wednesday? No, it’s not.

Kira Hug:  No, it’s not. Okay, whatever. We’ll keep it in. This is on Disney+, so I know it’s… Because I know it’s annoying when it’s like you already are paying for different services and now you’re like, “Oh, now I have to buy Disney+ too.” But it’s worth it. It’s called Limitless. It’s produced and hosted by Chris Hemsworth.

Rob Marsh: I’ve seen it. Yeah.

Kira Hug:  Little Thor action if you love Chris. Even if you’re not a Chris fan, which is fine. I actually didn’t love him as much until I watched this series, but it’s all about longevity and helping you live a longer, healthier life. And it’s quite entertaining, but it’s also educational and there are plenty of scientists and doctors that are brought into the episodes through quite an entertaining journey that Chris goes on because he finds out that he has Alzheimer’s, two genes, one from his mom, one from his dad. So he is quite stressed out as he goes into this journey to try to do everything he can to reverse engineer as much as he can. So I would recommend that. It surprised me. I wasn’t expecting to enjoy it as much as I did and learn quite as much as I did from that series.

Rob Marsh:  Interesting. Yeah, I’ve seen it and I’ve thought… Well, I haven’t watched it. I’ve seen it on the Disney+ welcome screen or whatever. I thought I should check that out, but I haven’t yet. So I’m going to add that to my list. I’ve watched a few… I’m kind of a cop show or a spy show aficionado, so Bosch on Amazon Prime, and then there’s a spinoff where his daughter, Maddie is a beat cop just starting out in her career. And it’s a fun series. There’s one that I just started watching on Paramount the other day called Tulsa King, which it’s definitely not family-friendly language-wise, but it’s kind of a gangster show and it’s made me smile a few times. It’s kind of funny. So those are probably not shows that you want to watch when the kids are around, but both shows that I’ve enjoyed watching over the last few months.

Kira Hug:  You can watch Limitless with the kids around. If you have to –

Rob Marsh:  Of course, you’re the safe bet and I’m the risky bet this time.

Kira Hug:  My kids have seen probably way too many inappropriate shows at this point, but this one is okay. So hopefully… Yeah, we’d love to hear your recommendations because I could use a new show and I’m never quite sure what to check out next. So please let us know what we should be reading and what we should be listening to and what we should be watching.

Rob Marsh:  Yeah. Okay. Well that’s it for this episode of The Copywriter Club Podcast. The intro music was composed by copywriter and songwriter Addison Rice. The outro was composed by copywriter and songwriter David Muntner. If you like what you’ve heard, please leave a review on iTunes or Spotify or anywhere else where you can leave a review. We’d love to hear what you have to say about the show. And yeah, keep listening, share this episode with your friends and family and we will see you next week.






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