Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of The Copywriter Club Podcast. We’ve been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make messages more compelling. We asked him about:
•  how Jimmy went from phone sales to copywriter, then what he did to grow his skills
•  the importance of sales skills for copywriting
•  Jimmy’s two favorite books and how they’ve influenced his career choices
•  the training he took advantage of as he was just getting started
•  the copy training he experienced at Agora—what worked for him, what didn’t
•  how to be more persuasive in your own writing
•  the PMP stack for developing big ideas and how to have more of them
•  how to sell your idea once you have it
•  the critical message that is missing from almost all sales messages—this hurts sales
•  what Jimmy is doing today for his clients today—kicking ducks so to speak
•  the worst dad joke ever told… seriously, the worst
•  his current pricing model—draw against commissions
•  his secret for attracting high-paying clients—Jimmy shares exactly where to find them
•  the thing that sets the very best copywriters apart from the rest
•  the biggest lesson he has learned from working with Oren Klaf… it’s a good one
•  what Jimmy has struggled with over the past couple of years

Like we said, this is an episode you won’t want to miss. Click the play button below, or scroll down for a full transcript. Better still subscribe on iTunes so you never miss an episode.

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The people and stuff we mentioned on the show:

Full Transcript:

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