Paulo Faustino is our guest on the 344th episode of The Copywriter Club Podcast. Paulo is a serial entrepreneur and digital marketing expert who shares his experience in building and scaling businesses even in the midst of chaos. From writing 550 articles for $100 to scaling a millionaire-dollar business, Paulo shares insights all business owners can glean.
Tune into the episode to find out:
- How a gut feeling kept him on the path to entrepreneurship.
- How he scaled his business to a million dollars and why it took an extreme hit.
- The pivot he made to save his business and grow his audience.
- What is affiliate marketing and how can it benefit your business?
- How to navigate a financial loss and why fear cannot stop you from moving forward.
- This reality of business can make or break you.
- The 4 foundational pieces your business need to thrive.
- Why marketing and authority go hand in hand?
- When does the sale really start?
- The effects of a world-class client experience.
- Why it’s not your job to fix all your client’s problems (including money mindset).
- How to filter the types of clients you work with.
- The simpler and faster way to save time and energy in your business.
- The ins and outs of Paulo’s social media marketing strategy and how he grew his following and email list to hundreds of thousands.
- How to bring aligned content to your audience.
- Why you need to focus on value rather than design.
- What Paulo would do differently if he could start over.
- Authority grows when you have these two things.
- The current struggles of a high-earning entrepreneur.
Press play or check out the transcript below.
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The people and stuff we mentioned on the show:
The Copywriter Think Tank
Kira’s website
Rob’s website
Paulo’s Instagram
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast
Full Transcript: