Paulo Faustino is our guest on the 344th episode of The Copywriter Club Podcast. Paulo is a serial entrepreneur and digital marketing expert who shares his experience in building and scaling businesses even in the midst of chaos. From writing 550 articles for $100 to scaling a millionaire-dollar business, Paulo shares insights all business owners can glean.

Tune into the episode to find out:

• How a gut feeling kept him on the path to entrepreneurship.
• How he scaled his business to a million dollars and why it took an extreme hit. 
• The pivot he made to save his business and grow his audience. 
• What is affiliate marketing and how can it benefit your business?
• How to navigate a financial loss and why fear cannot stop you from moving forward. 
• This reality of business can make or break you. 
• The 4 foundational pieces your business need to thrive.
• Why marketing and authority go hand in hand?
• When does the sale really start? 
• The effects of a world-class client experience. 
• Why it’s not your job to fix all your client’s problems (including money mindset).
• How to filter the types of clients you work with. 
• The simpler and faster way to save time and energy in your business. 
• The ins and outs of Paulo’s social media marketing strategy and how he grew his following and email list to hundreds of thousands. 
• How to bring aligned content to your audience. 
• Why you need to focus on value rather than design. 
• What Paulo would do differently if he could start over.
• Authority grows when you have these two things. 
• The current struggles of a high-earning entrepreneur. 

Press play or check out the transcript below.