Today’s guest for the 224^th episode of The Copywriter Club podcast is Bree Weber.  Bree has a somewhat different approach to cold pitching than some past guests we’ve had on the podcast.  One that takes a lot more time, but also seems to get better results.  We ask her not only to divulge all of the secrets to her process, but she also shares a pitch she used to land a big client. One we think will make you want to pause this episode and take note.  Scroll down to have a listen.

A few other things we discussed were…

•   how she became a copywriter through a process she calls business roulette
•   what pet photography, video game streamer and Super Meat Boy all have in common
•   what is ethical cold pitching and Bree’s process for making it effective
•   how Bree created credibility and authority in her pitches when she had “no portfolio, no fancy names to drop or real stats…”
•   how she reinvented herself after losing all of her retainer clients in 2020
•   Bree’s fears and anxieties she’s worked through when it comes to sales
•   what she’s done to turn cold pitching on its head; taking it from stigmatized to impossible to ignore
•   why Bree is getting responses from prospective clients within minutes instead of days or never
•   how Bree creates space in her schedule for thinking intentionally about her business
•   what to avoid in your call to action, so you don’t turn prospective clients off
•   what advice she would give to herself 3 years ago to fast track her business growth
•   breaking down how she uses video to follow up with clients instead of just another email
•   tips for bypassing years of experience many need to work with major brands and dream clients
•   why Bree stays open in all aspects of her business
•   what persuasion techniques have worked for Bree in her pitches
•   how to make clients say “thank you” for your pitch instead of just deleting it
•   why Bree says to get comfortable with “trying on an identity”
•   what has surprised Bree most about her time in the Copywriter Think Tank
•   Kira and Rob’s advice on taking “imperfect action” and surrounding yourself with action takers

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The people and stuff we mentioned on the show:

Full Transcript:

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