What to expect… In this post, you’ll find a detailed tear-down of the activities...
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Engagement is often referred to as a “vanity metric,” or a secondary metric—meaning it...
Two years ago, I gave a microcopy workshop at an Israeli startup called Switch....
“Instagram?! Isn’t that for young people, food bloggers and people wanting to share...
It was Saturday evening—one day after the last speaker left the stage and our...
Well that is a long title. Tolkien himself would be impressed (and he’d be...