Engagement is often referred to as a “vanity metric,” or a secondary metric—meaning it...
BLOG
Two years ago, I gave a microcopy workshop at an Israeli startup called Switch....
“Instagram?! Isn’t that for young people, food bloggers and people wanting to share...
It was Saturday evening—one day after the last speaker left the stage and our...
Well that is a long title. Tolkien himself would be impressed (and he’d be...
Jason Rutkowski mentioned an article he wrote during his interview on The Copywriter Club...