How to Write Microcopy for a Better User Experience Two years ago, I gave a microcopy workshop at an Israeli startup called Switch.... Read More
Instagram for Copywriters: How to Attract Clients, Make New Connections, and Find Your Audience. “Instagram?! Isn’t that for young people, food bloggers and people wanting to share... Read More
What I learned hosting my first copywriting conference. It was Saturday evening—one day after the last speaker left the stage and our... Read More
Indirect Hints in Copy: Your Secret Weapon for Fostering Engagement, Invoking Alignment and Making Your Prospects Feel Damn Good About Themselves Well that is a long title. Tolkien himself would be impressed (and he’d be... Read More
The Single Best Way to Get Your Dream Clients to Notice You at Live Marketing Events Jason Rutkowski mentioned an article he wrote during his interview on The Copywriter Club... Read More