How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just survive, but thrive. In this episode of The Copywriter Club Podcast, we invited Claire Pelletreau to interview us about the past year, our own struggles, the changes we’ve made to our businesses and a lot more. We think the next year is full of potential and can’t wait to get started. Here’s what we talked about:

•   how Claire set up her business to take maternity leave
•   the surprises that came as she took time away (and overcoming failure)
•   the mindset shifts Claire dealt with during her leave
•   the lessons we learned during 2020 (and Rob’s dream about COVID)
•   how we learned to like having a team to support our business
•   the pivots we had to make in our business this year
•   why we didn’t change our marketing sooner… waiting for pain
•   how the various programs at The Copywriter Club work together
•   the shift from live to virtual and how things got better
•   what we know about TCCIRL in 2021 so far…
•   how the past year has impacted us personally
•   our pep talk for what to expect in the next year
•   our predictions for 2021—what we think is going to happen
•   getting copywriters to use more Facebook ads

If you want a little more insight into our businesses and what we did over the past 12 months, this is the episode to listen to. Scroll down and click the play button. Or subscribe with your favorite podcast app. You’ll find a full transcript below.