Everyone starts from scratch. But what if you had to earn six figures a year from the very first day you were in business? That’s the challenge Jon Morrow had. He’s my guest for the 434th episode of The Copywriter Club Podcast. I asked him about how he did it. We also talked about how he is using A.I. in his business (his approach is pretty good, which is what you’d expect given he’s been using it for more than ten years). We also talked about what he would do if he had to start over… he suggested a strategy I’d never heard before. Click the play button below, or scroll down for a full transcript.
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Full Transcript:
Rob Marsh: Would you be willing to work for free—for two full years—in exchange for a simple favor? This is The Copywriter Club Podcast.
You already know this but succeeding as a content writer or a copywriter is not easy. And building a reputation when you’re just starting out is a huge challenge. But what if you knew that you needed to earn six figures a year, beginning on the day you launch your business. No time to ramp up. No time to figure out client acquisition. No time to create and test the products and services you offer. You have no choice but to succeed at a high-level from day one.
What would you do?
That’s the challenge Content Strategist and founder of SmartBlogger, Jon Morrow, faced. But he did it. He succeeded in creating a six-figure business from day one. Jon shares how he did it and why it was necessary in the first few minutes of our interview. And once you hear what he says, you may find yourself without an excuse for accomplishing big things in your business. Because if Jon can do it with the limitations he faced, you can almost certainly do it even if the world is conspiring against you.
I didn’t expect this when we set up the interview, but what Jon shares about how he uses A.I. in his business, to write sales letters, create courses, and run his businesses will either frighten you or inspire you to step up your writing game. His approach is impressive.
As you listen to this episode, ask yourself these questions: What are you willing to give up in order to get what you really want? How are you diversifying and changing your business in the face of A.I.? What can you do differently to make sure your approach to email actually makes money for your business or your clients? And what can you do to create more connection and community with the people you want to work with?
But before we get to all that, this episode is brought to you by The Copywriter Underground. we’ve been rebuilding our content vault and adding a ton of additional workshops to it. These new workshops are jammed full of practical ideas for building your writing business, creating new products like VIP days, lead magnets and more, getting attention and building your authority, showing up on social media with the right content to attract your ideal clients and lots more. The more templates and training we add to The Underground, the more I realize there is a crazy amount of valuable resources, in addition to monthly coaching and regular copy critiques ready for you to use. And you can get immediate access for less than you spend on a dinner out with your family. Learn more at thecopywriterclub.com/tcu.
And now, my interview with Jon Morrow…
Jon, welcome to the podcast. As I mentioned just before we started recording, you’ve been on my list for a long time to have as a guest. I think I’ve followed you or known of you for close to 15, maybe even more years than that. We’d like to start with your story. So I’m guessing that there might be one or two people in our audience who don’t know who you are. So tell us how you got to where you are.
Jon Morrow: So yeah, my story has many chapters. So the thing about me that’s unusual is that I have muscular dystrophy and I can’t really move any part of my body except my face. I use Dragon, naturally speaking to type. I have people that take care of me around the clock. Despite that, I mean, I’ve built several successful businesses. I’ve written tons and tons of copies. And it hasn’t really held me back at all. So that’s the first piece that if you’re listening to the audio, you wouldn’t be able to hear me being nervous probably, except for my voice is a little scratchy. That’s one of the symptoms. But yeah, that’s a big part of my life. And then my career really got started when I went to work with a blog called CopyBlogger. That used to be huge. When I left Copyblogger, it was 35 million pages a month. A lot of the best writers in the world worked there. And I started out as a writer, eventually worked as an editor. and then started also learning and mastering copy while I was there. My first mentor was Brian Clark. My mentor after that was Neil Patel for a little while. After that, Frank Kern for a little while. I’ve worked with a lot of people and really been blessed to learn from the best of the best.
Rob Marsh: One of the things that I love about your story is how you actually launched your own business. You know, as copywriters, we’re always thinking about offers and how to sell them. And you made an offer to Brian Clark at Copyblogger that to me is off the charts valuable for him. Would you mind just sharing that story? Because I think a lot of people don’t get started. They have excuses, you know, all of the reasons why they can’t do something. Obviously, that doesn’t work here, you know, if you’ve succeeded, obviously, you know, excuses aren’t enough, but you did something pretty original that made Brian take you on and then really launched your career.
Jon Morrow: Yes, I was in the bad spot where I was dependent on Medicaid to pay my medical bills. It was about at the time 150 grand a year of medical bills that they were paying. But the limitation was they limited your income. You have to be in poverty to receive the service. So I couldn’t earn more than $800 a month. So I had to figure out a way out of that trap. What it meant was I couldn’t gradually scale up my income. I had to go from $800 a month and then immediately flip to $600 a month. And how do you do that? So I made a brand new deal that I would work with them and edit, hopefully, full-time for two years. And at the end of it, I would ask him for a favor, and he did not say no. And that was the deal. And the favor that I asked was that I wanted to email all of the subscribers to Copyblogger and tell them I was launching an agency and to endorse it. And that was it. That’s all I wanted for two years of work. And Brian did it. It was the only time he ever endorsed anyone. And I had my 500 clients overnight. I literally couldn’t help everyone who was coming to me.
Rob Marsh: Did you know you were going to make that request when you started, you know, the two years? Or was it, hey, there’s just this favor I’m going to ask later?
Jon Morrow: I didn’t know. Yeah.
Rob Marsh: That, yeah, to me, that story is, I mean, in one instance, it’s great faith in your ability to, you know, figure something out and just knowing that you had the time to do it, but also in having Brian there to make good on that promise, which, yeah, I mean, sending you out to the entire client list of Copyblogger, I can’t think of a writer who wouldn’t want that kind of a thing.
Jon Morrow: Yeah. And I mean, I guess there was, he had enough confidence in me to say, okay, I accept the deal. And I had enough trust in him because he always, everyone around him—he treated them well. So it wasn’t, I wasn’t really worried about, is he going to screw me over? because he never screwed anybody over. Everyone around him was happy to work with him. And because of that, we made a deal. And it really, one thing I would point out to anyone who’s just getting started, do you know that your reputation is infinitely more valuable than getting paid on a contract? I’m not saying you shouldn’t do both, but if you had to choose between accelerating your reputation and accelerating your bank account, choose your reputation over that.
Rob Marsh: Yeah, really, really good advice. Did you launch SmartBlogger? Did you launch that at that time or had that been already going while you were writing for Brian?
Jon Morrow: So, the order was I worked for Brian, then I did consulting and agency work for about a year. And I worked for him until he was one of my clients from my email. I helped Neil launch a blog called Kissmetrics. And we went from zero to a quarter million views a month in 16 days. And when I did that, I just looked at myself and I was like, why do you do this for other people and not yourself? You’re obviously going to do it. So I launched Smartblogger. Neil promoted it. Brian promoted it. And I had 13,000 email subscribers before I even started the business.
Rob Marsh: Wow. Again, reputation and relationships. Yeah. So what does your business look like today?
Jon Morrow: So, it’s been through several stages. For a long time, it was my only business, and it grew up to 16 employees at its peak. There is a murder there. And we monetized by teaching classes on freelance writing of all types. And we had 70,000 or more students go through our programs. And it was the dominant writing brand and still is today. for a long time. Nowadays freelance writing is changing because of AI. And because of that, I’ve diversified into other businesses, other offers. Now I work a lot with course creators because I’ve made over $15 million from selling out on courses. So that’s another business that I have. I’m also an active investor. But SmartBlogger still exists. Now we have four employees. And it’s really just passive income for me at this point. Everything is automated.
Rob Marsh: The other businesses are less passive. That’s where you’re spending all of your time. Yeah. So you mentioned that AI has changed the writing business. How are you seeing the biggest impacts? And just to set the stage, obviously, a lot of people freaked out when ChatGPT came online. Writing is over. And then maybe it kind of transitioned a little bit to you’re not going to lose your job. but you might lose your job to, or AI won’t take your job, but somebody using AI will take your job. Maybe it’s not even that, but there’s been so much just disruption happening, and I think scaring people out of the industry. At the same time, maybe bringing in people from the industry who are using AI. How have you seen it change the various businesses that you work in?
Jon Morrow: The biggest impact has been on search. SmartBlogger for years got four to six million visitors per year from Google. And a lot of those were what’s called information inquiries, like how to become a freelance writer. We rank for that. We rank for how to get freelance writing clients, stuff like that. What’s changed is two things. Now there are what Google calls AI overviews, where they just answer the question with AI, and then they have all the links underneath. So that cut everyone’s traffic on informational queries by 30 to 60%. The other big change is Google search is dying. Now, people are going to change everything and typing in their question. Now, they’re going to perplexity and typing in their question. And so, it’s affected search the most. In terms of creating content or creating copy, One great writer can now do the job of a hundred writers. And what that means is if you’re really good at what you do, and if you know how to use AI, you get rich and you take all the jobs out of the marketplace. With AI now, I mean, it used to take me, I don’t know, 20 hours to put together a really good sales letter. Now it takes me 30 minutes to an hour. The productivity increase is massive and that’s driving down costs and also What it means is, if I were a freelance copywriter, and I’m not, I could now do 20 times more contracts than I could before. So if you’re at the top of respect and a push for burnout, it’s a gold mine. If you’re a beginner, it makes it harder than ever before to get started.
Rob Marsh: Yeah, that’s what I’ve seen happening in the people that I talk to as well. The people who’ve embraced it and have been using it are getting better and better at using it as well. There’s a bit of a learning curve, but those who don’t have the skills to even ask ChatGPT or whatever the tool is, you know, what they need to get out of it, They have a hard time knowing if the copy’s good or that they’re asking for the right stuff, that they’re prompting in a way that actually creates something that’s valuable.
Jon Morrow: Right now, the one thing AI doesn’t have is taste. It can’t tell the difference between good copy and bad copy. If you’re using AI, the most important thing to know is the difference between good copy and bad copy. That’s step number one. Step number two is to get really good at prompt engineering. My prompt is not writing a sales summary. My prompt is first generating a copywriting page, then feeding that copywriting page into a series of six prompts that are on average about 300 words each. Okay? It goes a hell of a way. And if you really want to have examples of every section of the sales letter, The next step beyond that is an agent that can do it all for you. And that’s what I’m building now, is AI agents.
Rob Marsh: So are you primarily just using ChatGPT and the actual tools? Or are there writing, editing tools that you’re also using that harness AI as part of how they function?
Jon Morrow: No, I use ChatGPT, Claude, Gemini for different things. But no, I’m at the stage now where I connect to the APIs of those tools and I’m creating workflows and really code for software to do things. That’s the highest level of AI. So if you combine a master-level copywriter with an AI engineer, that’s very hard to do. Very, very hard.
Rob Marsh: Yeah. Yeah. I think that’s the maximum or the best combination in the people that I’m seeing use it in the copywriting world as well. So beyond the way that you’re using AI to create things like sales pages, has it impacted the work that you do, say, with course creation or any of the content that you’re producing for the world?
Jon Morrow: Everything is AI assisted. Every piece of content, every course, it’s all AI assisted. We’ve come up with classes where I’ll have a human interviewing me on the topic for about three hours. Then we get the transcript for the assembly AI. And then we use that transcript to where I have a project manager that can generate the entire course off of that three-hour transcript. And I don’t do anything. My involvement is a three hour interview.
Rob Marsh: And the project manager is AI or is human?
Jon Morrow: Human.
Rob Marsh: Okay.
Jon Morrow: Yeah.
Rob Marsh: That’s not a bad workflow for creating a course that then can generate plenty of money. Tens of thousands of dollars, maybe more.
Jon Morrow: I’ve been seven figures on courses like that. So over the past two years, every course has been generated that way, that I’ve done, and every problem upgraded has been from AI. And I’ve made no ends meet.
Rob Marsh: So it seems like somebody listening might think, oh, cool. I can just use AI to generate a course, but you’re actually starting with your brain and the stuff that’s in there, decades of experience. So, you know, obviously it’s not, it’s not really an AI course. It’s a Jon course augmented and made possible using AI tools. Is that correct?
Jon Morrow: Yeah. My project manager. He has been doing instructional design for five years. So he knows the difference between a good lesson and a bad lesson, a good homework assignment and a bad homework assignment. And he’s shaping that all the way through.
Rob Marsh: Yeah, that’s amazing. So before we started talking, you mentioned something that’s really intriguing to me, and I want to make sure that we get to this really quickly, or before we run out of time. And that is, you said that you’ve gotten really good at maximizing the lifetime value in emails. And this is yet another challenge that’s maybe even gotten harder for people using AI, because AI is not great at maximizing lifetime value. Talk to us about that. What’s your process for making sure that email makes money?
Jon Morrow: I call it funnel stacking. So I’ve worked with a lot of seven figure businesses and I’ve noticed they almost never do enough with email. Let me give you SmartBlogger as an example. When someone subscribes by downloading our lead magnet, and by the way, we have over a thousand people a week, can be up to 2,000 people a week, who download our lead magnet and subscribe. So that’s a lot of leads. Yeah. We have An initial offer and follow up next with content, introducing them to the business. And then we, the next week we have another funnel. The next week, another funnel. They get four, um, multiple offers in a row. over 30 days, mixed with content. With that process, we tripled the cost of ad spend, for example, in profit. We did it three times more or less. And then what we do, every week, we have a promotion. for either a low-ticket offer or a mid-ticket offer. And we do one every single week. All of those are automated. So the way it works is through what’s called broadcast triggering. So we’ll send a broadcast offering free content, okay? When they click the link, it triggers an automation. And it starts the funnel. All of our funnels are evergreen. So when they click the link, it puts them into the funnel. And everything happens automatically, all the way to park racing. So what that means is, if we send out to rebroadcast emails. We may get 3,000 people to enter that automation. Now what happens is if they don’t enter the automation, then we send out content for the remainder of the week. then the next week it starts over. So it’s taking people and segmenting them by interest on a weekly basis and they get to see a new problem. every single week. The compounding effect of that over a year is like a 50x increase in LTD. It’s absolutely enormous. And because you’re sentimental, it doesn’t burn out the list. Ever. You can do it forever.
Rob Marsh: So let me make sure that I understand it. So you’re sending out, after those first four sequences, you send out, or however many sequences it is, you’re sending out a broadcast that is informational in nature, but it has a link, or it basically gets them interested in a product that you give them an opportunity to. If they click that link, they’ll drop into a sales funnel for that. And if they don’t click that link, You’re not continually sending them messages, selling them stuff. You’re just sending them two or three more emails that week with other information. And then you do it again the following week with an opportunity to drop into a sales funnel.
Jon Morrow: Exactly.
Rob Marsh: Yeah. This is really similar to something that my friend Todd Brown has talked about. And I think that it’s one of those ideas. And like you said, it’s game changing. I hadn’t heard 50X. That’s an amazing number. But I’ve heard some pretty nice results from doing this kind of stuff. And I like the way you talk about it, broadcast triggering.
Jon Morrow: Yeah, it’s definitely an advanced tactic. But anyone that does it, There are two problems that plague a lot of businesses. One is a low LTV, and the second one is inconsistent income. They do launches twice a year, something like that, and it’s feast and famine. This has the benefit of literally delivering daily revenue. off of existing subscribers. So if for some reason my ad account got shut down, or we got banned from Google search, we would still make money from all of the subscribers that are still on the list. So the value is massive. I can predict my quarterly revenue with a 10% margin error just based on existing subscribers.
Rob Marsh: What is the content need on the front end? So, you know, the reason I’m asking this is I imagine somebody who’s listening saying, well, that’s easy for Jon. He’s got 15 plus years of content that he can send people to. How often are you creating new content in order to send either the daily email or the stuff that you’re sending people, you’re directing them to in order to drop them into a sales sequence?
Jon Morrow: I created content for years, I still create some. But for example, let’s say you put up a YouTube video on funnel stacking. Let’s say I was doing a YouTube video on that. Then what I might do is email my list about that YouTube video. Anyone who clicks the link gets moved into an automation to sell them a course or a service on funnel stack. So it’s literally, and then I might circle around. So that’s one asset is a video. Later, I might do a challenge, a 30 day challenge where we map out your funnel stack. That’s another email I could send and something I could sell. Later, I might take everything I’ve done and write a book with AI called Bubble Stacker. Now that’s another quick wire I can sell. Now I have three different bubbles off of one piece of content that can be used throughout the year.
Rob Marsh: And how often are you reinventing that or thinking, okay, here’s the next offer. Is this something you’re thinking, I’m going to do one of those, you know, one piece of content, three or four offers every month? Is it every couple of months? How do you think about that?
Jon Morrow: I repeat offers, but change the broadcast email at once every quarter. And nobody notices. It’s just a different broadcast email on the planet, but all of the funnel is the same. So it gets repeated once a quarter.
Rob Marsh: That’s interesting. Okay. Well, this is definitely an idea worth stealing, especially if people have products to sell, but maybe more importantly, it’s an opportunity for copywriters to step up as strategists for their clients and help them build these kinds of funnels, these kinds of opportunities for the clients.
Jon Morrow: Yeah, the more, the better you can get at optimizing people. What most copywriters do is they create one funnel and they send people to it and they expect a positive ROI based on that one funnel. That is a mistake. In really big business, when you get to seven, eight figures, you’re almost never making money on the first funnel. You’re always doing a series of funnels. And for people who do have the luxury of breaking even or making money on the first funnel, they don’t realize if they stack career movement bubbles with email sequences and automations behind that. They might literally triple the revenue overnight.
Rob Marsh: Is this something that you’re, so you mentioned that you work with course creators. Is this a big part of what you do with them to help them sell more or is that different? Yeah, I do two things.
Jon Morrow: I consult. on strategy around funnels and marketing calendars and monitoring strategy. I also did this as a service every now and again. And I just charge like 10% of the extra revenue that we make the client. And I do that every now and again too.
Rob Marsh: So there’s another can’t say no offer free work from Jon that results in a nice outcome at the end, assuming that everything goes well.
Jon Morrow: Yeah. I mean, I mostly do that with businesses where I expect to earn them two to three million a year extra by doing it. And so 10% is just fine.
Rob Marsh: That’s pretty meaningful. Yeah, yeah, for sure, for sure. So a lot of people in the course world have said that the last year or two has been a little bit crazy. It’s harder to sell courses. It’s harder to sell through webinars, all of the things. Have you seen that? And if you have, how have you been helping course creators overcome that?
Jon Morrow: There is a deficit of trust. If you are not trusted, it’s much harder. If you are trusted, nothing has changed. So it really becomes a question of how can we make people trusted? And what that means is nurturing is way more important than ever before. By email, by retargeting, the days of expecting to have no social media buttons and not getting rid of their emails to nurture, those days are over. you have to be nurturing and building trust and authority with your audience to make seven figures, eight figures for sure.
Rob Marsh: One of the things that you also mentioned earlier as we were chatting that I’d love to get your thoughts on, you mentioned that you had worked with Neil Patel and Frank Kern, obviously Brian Clark. Talk about what you learned from these personalities. Some people might call them gurus or experts. How did they impact the way you think and the stuff that you do?
Jon Morrow: Brian taught me that writing a good copy is not a creative exercise, which a lot of people would disagree with. But he said it’s really, almost like, paint by numbers. You have to have all the components. And maybe there’s a little bit of creativity in the order you put those components in. But otherwise, it’s about having everything in place someone needs to make a purchase. It’s not about being clever. It’s not about having brilliant players. None of that matters at all. In fact, it probably hurts you. It’s about really paving the way for a purchase decision. And to do that is a mechanical process, not a creative one. That was a huge answer. But Neil, I learned about delegation. Neil was a master of doing nothing. Of getting smart people around him to do everything. It really just taught me about the value of leverage of all kinds. So those were, I mean, they’re way more lessons than it was, but those are the two big ones. I think so.
Rob Marsh: I think a lot of people now look at you as the expert. You know, what are the things that you are trying to teach the world or the people that you’re trying to have the biggest impact with? What are the lessons that you’re passing on?
Jon Morrow: The big lesson I’m trying to pass on now is that everyone is worried about AI, but there are certain things that are not going to change. Um, an old Brainian nursing home is not where the one-eyed robot lives. It doesn’t matter if it’s better. It doesn’t matter if it’s cheaper. She’s going to want the human being. When people learn, they don’t want the most intelligent teacher. They want a teacher they can identify with. The thing that’s not going to change is human connection. And even our loss is going to become more valuable than ever before. Because people are going to thirst to learn from another human being. Rather than omnipotent AI. They’re going to thirst to talk to another human being when they’re deciding whether or not to buy. And so putting ourselves in a position where we are trusted and have a connection with millions of people that is about you that’s not going away. Not in this episode. Maybe never. As long as humans are around. And so, I find myself talking a lot more about immersion, about brand, and about really building trusted connections. And all of the other formal optimizations, stacking, AI to accelerate sales leaders. All of that is flashy, but everyone’s going to do that. It’s not a competitive advantage. On the other hand, if you have a million people to love you, to respect you. That’s not something other competitors can just create overnight. So, the power of love is really what I spend a lot of time trying to push.
Rob Marsh: Yeah, it’s more good advice for anyone, which kind of leads into my next question. So let’s say that you lost everything today. You no longer have the businesses that you have. You don’t even have the relationships you have. You had to start over. What would you do? Would you do the same thing? Would you do something different? And again, the reason I’m asking, you know, earlier we were talking about AI making it so difficult for copywriters, content writers to break in now. It’s become immensely more challenging. What would you do to overcome that?
Jon Morrow: So where I’ve also lost my skills. if I was starting over or do I still learn less skills?
Rob Marsh: Well, let’s say that you have the skills that you had, you know, as you started writing. So, you know, you’re basically a beginner, but you, you maybe haven’t figured out the whole, uh, broadcast trigger stack, that kind of stuff.
Jon Morrow: I would build an audience on Facebook, which catches a lot of people off guard. But there’s an enormous advantage to Facebook that everyone overlooks. On Facebook, you can send a friend request to just about anyone. So what I would do is I would start writing things for free for people with a lot of friends, people who already had big brands. And when I asked, what do I want to be paid, I would say nothing, just bring me on Facebook. That’s all I would ask for. Now that sounds ridiculous, but then I would go to all of their friends, and I would bring them. And just say, hey, it’s great to meet you. You know, how do you know Rob? By the way, I just wrote this weird thing for it. Do you know anyone who did that type of writing? And I would keep doing that until I had thousands of friends and so many people who had started to trust me because I was friends with people they respected on Facebook. And that’s how I would start getting work. And the reason why they would pay me is not because of the best copy. It would be because of the trust that they’ve gotten from the employer and endorsements of just being a friend with someone. That’s what I would do.
Rob Marsh: I want to see somebody do this. I mean, it goes back to the same idea you started with. It’s all about relationships and making sure that those are really solid before you do anything else.
Jon Morrow: Yeah, next week, I’m actually going to, we’re teaching this. I’m launching it to my list—I believe Facebook is the best platform to get started. Now, do you want to stay there? No. But in this story, you could get to six figures within a website with just Facebook posts, friends, and DMs. I’m sure you could.
Rob Marsh: What are some other thoughts or ideas in addition to that, things that you might do in order to, you know, maybe it’s launched the first course or, you know, create the first information product or, you know, however the next step is to grow the business?
Jon Morrow: For information products, the first big hurdle is proof. So what I would do is I would sit down and I would say, What are the things I have done in my life that other people would love to replicate? And I would start there. Then once I have a list of those, I would say, what visual proof do I have that I accomplished this? It could be a screenshot. It could be, let’s say you’re a mountain climbing instructor. It could be a first review on the top of Mount Everest. That’s visual proof. So I would connect my accomplishments with my visual proof. Then if I were a beginner, I would make this offer. I would teach you how to do this for, let’s say, $1,000. And here’s the deal. I really need testimonials. So if you do every step, if you do every homework assignment, and you give me your honest review at the end, I will give you back. your full tuition of $1,000 at the end. If you miss one full month assignment, you don’t get it. Okay? And I would do that for that testimonial. Then I would want the next version not offering people their money back. That’s how it gets started.
Rob Marsh: I love that idea too. It’s a no loss for the person creating the product because either they get paid or they get the testimonial which they can leverage into getting paid again. So yeah, it’s really, really great advice. So John, last question for you. If you could go back in time and just give yourself some advice that would help speed up the process or make things easier for you as you were starting out as a copywriter or content writer, what would you say?
Jon Morrow: I would tell myself to think even bigger. Yeah.
Rob Marsh: Yeah. I mean, what do you mean by that? Because you thought pretty big. It feels like you were thinking pretty big.
Jon Morrow: One of my regrets is staying in a small market of freelance writers for a decade and never branching out. into anything bigger. I’m proud of what I’ve accomplished. And at the same time, I know that if I’d gone to a bigger market, I’d be a hundred times richer than I am today. My choice of market, it wasn’t a waste. But I have monotonically underperformed my potential. Even though I made dividends, I’d probably be worth, I don’t know, a couple hundred million, maybe a billion dollars by now if I just chose a different market. That was my biggest mistake.
Rob Marsh: And obviously you’ve got the skills you could make work in any market. So, so taking that anywhere else you go. I want to, I want to thank you for your time, Jon. I’ve admired you just the way you overcome obstacles, how hard you work, the way you’ve built teams, as I’ve watched sort of from the sidelines. It’s, it’s one of those experiences where, you know, sometimes I’m thinking, ah, I wish I’d thought of that, or I wish I’d done that. Jon got there first. And so I find the advice that you’re sharing and just your experience incredibly valuable for me personally, and hopefully for our audience as well. So thank you for that.
Jon Morrow: Thank you for having me. I’m honored.
Rob Marsh: Thanks to Jon Morrow for walking through his business, what he’s built, what he’s building for the future. I’m inspired by John’s work and what he’s accomplished in the face of some pretty big challenges.
Now, I have to admit, Jon’s advice about building an audience on Facebook was a bit of a surprise to me. Obviously, we’ve got a very large free group on Facebook, The Copywriter Club, but over the past year or so, we found that getting traction on posts in the group is getting harder and harder. Jon’s approach of connecting with prospects, then connecting with their friends and making an offer is really interesting to me. And given that it’s so different from the hundreds of pitch emails showing up in our inboxes right now, I think it just might work. It may work even better than I imagined, thanks to the implied endorsement that you get with their friends who you refer to in your friend request. If you try this tactic, I want to hear from you about how well it works. Email me at rob@thecopywriterclub dot com and let me know how it goes.
And if you’re looking for other ideas on how to connect with your ideal prospects and pitch them for work, there are close to a dozen workshops inside The Copywriter Underground that will help. You can try The Underground right now, watch those workshops, try out the ideas that we share there, and if you like what you see and you want to stick around to use the templates, training, community, and coaching, no problem. And if it’s not for you, that’s also not a problem. Just let us know within seven days and you’ll get every penny back. There’s no risk. So why not check out thecopyrighterclub.com/tcu now.
