This video (courtesy of Brian Kurtz of Titans Marketing) is provided exclusively for members of The Copywriter Club. It’s an unscripted discussion with four of the best direct response copywriters in the world. Please do not share this link with anyone. Let’s keep this one between us.
What you’ll learn in this video:
- Response-getting secrets of the most successful copywriter you’ve never heard of…
- Why finding a client or friend who disagrees with everything you do will make you a better copywriter…
- Really simple “perspective trick” from top copywriter reveals exactly what voice to use in your next promotion to get an instant emotional connection…
- If you want to make $1 million or more next year as a copywriter, quit calling yourself a copywriter — here’s what to call yourself instead…
- On the irrelevance of media — how a direct mail only copywriter used the exact same skills and techniques to generate over $200 million in sales with TV infomercials, direct mail, and internet advertising…
- How to say anything you want or anything you think will sell in advertising… (Of course, you can’t break the law — but this was one of Gene Schwartz’s biggest secrets to writing incredible ads with “pick up the phone right now” irresistible promises.)
- Lawyers: don’t let them run (or destroy!) your business. Secrets to dealing with attorneys and avoiding (unnecessary, inane, and downright dumb) “profit-suck” revisions to your most powerful copy…
- Case Study: How to make a losing infomercial into a direct mail control.
- “Vibrator” secret reveals how powerful your copy is at stimulating your reader — way of testing copy and knowing if it will be a winner, before showing it to a single prospect…
- Copy reviews and editing: how copywriters self-sabotage by missing their copy’s flaws, and the 2-second trick that gives you instant clarity on if your copy is good or not…
- How to write copy 2 to 10X as good, almost immediately… (Comes from biggest reason amateur copywriters fail by going pro.)
- Throw out your copies of Caples, Schwab, Hopkins, Schwartz, and every other book on copywriting — how a fit of frustration could turn you into an even better copywriter…
- How to read your prospect’s mind to predict what they will (and won’t) respond to — hidden power discovered in old advertising book…
- The only time copywriters should ignore deadlines (important to remember for copywriters AND clients)…
- Hiring top copywriters? Critical rules that will maximize the profits from the work they give you…
- 3 instances where copywriters need to give in to client editing demands… Aside from this, “hands off for higher profits!”
- NEVER write headlines first… (Do this instead. Leads to more powerful, easier to write headlines.)
- Henry Kissinger, 900 bullets, and “ruthless” copywriting — even a B-level copywriter who does THIS has a chance at writing A-level copy…
- “The Iceberg Effect” and believable copy — this is why Parris Lampropoulos, a health copywriter, was my second phone call after getting diagnosed with prostate cancer…
- The most powerful way to use mundane, irrelevant details from your product to boost sales… (If these copywriters did it with one sentence about saran wrap… And another time with a sentence about farts… YOU can certainly pull it off!)
- The 2 most important things a top copywriter is looking at before taking on your project… (The 2nd is the expected “greed” answer, but did you guess the 1st right?)
- When to fight with clients (and when not to) — this makes both copywriters AND clients more money…
- Clients: send this to your copywriter with your advance payment, and they’ll write more profitable copy, faster…
- Swipe Files: Why one of the world’s top copywriters has a tiny swipe file, and why another has a huge one… (Plus, how to use ANY good copy to internalize the secrets of maximum-response copywriting… And NO, it’s NOT copying it by hand.)
- 6 best books for aspiring A-list copywriters to read… And only ONE is on advertising, marketing, copywriting, business…
- When you should “make shit up” to add selling power to your copy — and other tips to including more interesting points in your copy and beat the control…
- “Take ’em to the circus, show them something they’ve never seen before, and take them on a ride they’re going to love.” This is one of the maxims of one of the world’s best copywriters — here’s how to apply it with every promotion you write (including in the DESIGN).
- How clients can make more sexy products for copywriters to sell. This not only contains the secret for more profits, it’s how to create a dopamine surge in your customer’s brain and make your marketing literally addictive to read.
Bullets written by Roy Furr.