TCC(N)IRL 2021 | The Copywriter Club

Make the move from
‘good’ to ‘GREAT’ copywriter
so you can get paid the big bucks
and stop second-guessing yourself
every step of the way…

If you want to build a profitable copywriting business
that stands for something, this is the (virtual) event for you…

Get My 2021 Ticket

But first, a hard truth…

Your success as a copywriter hinges on a whole lot more than just your writing skills

To really, *truly* stand out from the crowd, you need to get a handle on the five MOST critical pillars of copywriting: Copy Mastery, Marketing, Mindset, Money & Time Management.

Because even if you know how to craft a compelling headline, structure a high-converting home page, or pull together a TOV guide like a true pro…

It means jack squat if you don’t know how to get yourself in front of your ideal prospects and keep your imposter syndrome in check—

Because you’ll be left to struggle
with sticky situations and

intrusive thoughts just like these…

Empty pipeline? YOU’RE A FRAUD! (oof, your imposter syndrome’s shouty!)

Someone questions your rates? YOU CHARGE TOO MUCH!

Bank account dwindling? WHAT ON EARTH MADE YOU THINK  YOU COULD MAKE THIS WORK?!

Introducing

TCC(N)IRL

APRIL 7 – 9, 2021  |  VIRTUAL EXPERIENCE

Join a group of your fellow copywriters and marketers for *The Copywriter Club (Not) IRL* and master the 5 most critical pillars of copywriting:

Copy Mastery, Marketing, Mindset, Money & Time Management

Get My 2021 Ticket

 

And get answers to
questions like these…

How can I use data analytics to increase conversions and create more success stories for my clients?”

How can I manage ALL THE EMOTIONS during the rollercoaster ride of a client project?

How do I break out of feast or famine mode… for good?

I *love* humor copy but I’m worried I’ll stuff it up. What are the most common mistakes and how do I avoid them?

I HAVE A GAZILLION IDEAS! How do I work out which ones are actually profitable?

How can I scale my business… FAST?

How can I capture the voice and style of my client?

How do I genuinely level up my copywriting game?

How do work up the confidence to share *my* voice and speak on stage?

How do the A-level copywriters edit their own copy? GIVE ME THEIR SECRETS!

How do I build a profitable business, so I’m not left wondering where all my money went at the end of every month?

Who’s running the show (aka the hosts)

Hey, how’s it going? Kira and Rob here.

You might be scratching your head wondering–

Who the heck are these characters?

And why are they putting on a virtual event like this?

Well…

We’re copywriters, co-founders of The Copywriter Club, and co-hosts of the incredibly popular (at least among discerning copywriters) podcast of the same name.

We met in a mastermind group for copywriters back in 2015. Rob was blown away by Kira’s creativity and personality-driven brand. Kira was impressed with Rob’s business experience and down-to-earth demeanor. (Or at least, that’s the way we like to tell it.) When a few copywriter friends told us we should work together, we thought, “Why not?”

So we created The Copywriter Club, a private group of smarty-pants copywriters working alongside each other to grow our businesses.

It started with the podcast and free Facebook group…

Branched out into a trio of online programs…

And then, in 2018, broke through the confines of the internet with the first ever in-real-life (aka ‘IRL’) event.

We’re not gonna lie. It was a *BIG* gamble–

But we knew the POWER of connecting with a community of colleagues, creatives & new friends.

And the IMPACT new connections have on your path to success (just ask any of the previous attendees who’ve gained so much traction over the past 12 months, they secured themselves a spot on this year’s stage).

So, yeah… *of course* we’re doing it all again in 2021.

We’re bringing the MAGIC from our IRL events online to create an experience you’ll never forget.

TCC(N)IRL is NOT your average event

Here’s a handy comparison table, because you’re busy and
important, and don’t have time for more paragraphs.

Other Events

The Copywriter Club (NOT) IRL

Have one or two big-name speakers (and a handful of people you’ve never heard of)

Has so many big names in the same room. We’re talking Carline Anglade-Cole, Todd Brown, Joanna Wiebe, Joel Klettke, Momoko Price, Jude Charles, Eman Ismail, and a whole lot more.

Keep the presenters at arm’s length

Creates opportunities for you to connect in an intimate way with the people on our (virtual) stage. Our presenters are excited to connect with fellow marketers & copywriters (no disappearing in a puff of smoke once their session is done!).

Leave it up to you to organize the social side of things

Knows the value of new connections… and *definitely* knows how to throw a good party! We’re big believers that meeting new people is just as important as learning new skills if you want to write better copy, source better clients, and get better paychecks (and both our businesses are living proof of this). This is why we go out of our way to introduce you to as many new people as possible, push you — gently — out of your comfort zone, and provide plenty of opportunities to form meaningful new connections (safely, because #introvertstruggles are real).

Are designed for extraverts, rewarding bold moves and loud voices

Acknowledges that 96.2% of us copywriters are delightfully-awkward introverts and is designed accordingly. Question time? Respectful. Alone time? Supported. Awkward conversation-starters? Strongly encouraged.

Other Events

Have one or two big-name speakers (and a handful of people you’ve never heard of)

Keep the presenters at arm’s length

Leave it up to you to organize the social side of things

Are designed for extraverts, rewarding bold moves and loud voices

The Copywriter Club (NOT) IRL

Has so many big names in the same room. We’re talking Carline Anglade-Cole, Todd Brown, Joanna Wiebe, Joel Klettke, Momoko Price, Jude Charles, Eman Ismail, and a whole lot more.

Creates opportunities for you to connect in an intimate way with the people on our (virtual) stage. Our presenters are excited to connect with fellow marketers & copywriters (no disappearing in a puff of smoke once their session is done!).

Knows the value of new connections… and *definitely* knows how to throw a good party! We’re big believers that meeting new people is just as important as learning new skills if you want to write better copy, source better clients, and get better paychecks (and both our businesses are living proof of this). This is why we go out of our way to introduce you to as many new people as possible, push you — gently — out of your comfort zone, and provide plenty of opportunities to form meaningful new connections (safely, because #introvertstruggles are real).

Acknowledges that 96.2% of us copywriters are delightfully-awkward introverts and is designed accordingly. Question time? Respectful. Alone time? Supported. Awkward conversation-starters? Strongly encouraged.

Here’s why Prerna Malik decided TCC IRL was worth the 22-hour flight and week away from her daughter…

Now that I’m back home (and yes, slightly jet lagged!), I want to thank Rob Marsh + Kira Hug for putting on one of the BEST conferences I’ve been to!!

There were SO many copywriters in one room and all that one could see was the camaraderie and transparency. LOVED it.

Meeting my personal copywriting heroes in person = BEST.THING EVER.

The sessions were beyond excellent and I have pages and pages of notes!

Oh, and let’s not forget the FUN!! The kickoff party, speaker dinner, the girls’ only breakfast (sorry, Ryan!!;)), the cocktail party… all of it was AMAZING!!

Guys… all of you made the 22-hour flight, time away from my daughter and a week away from work… all SO worth it.

And this year you don’t have to pack a bag, fly, or book a hotel. Experience it all virtually!

…and this is why the event was worth attending for Matt Hall, even though his wife was pregnant at the time…

Last year, the conference came at a really challenging time for me. My wife, who was seven months pregnant, got out of the hospital from a bout with pneumonia the day before my flight to New York left. (I’m from LA, btw.)

Making things even more complicated, I had quit my job at a marketing agency about a week and a half before that.

But we thought on it, and it felt like attending was the right move for our family. So I flew to Brooklyn and had a great conference.

Since then, I’ve had at least $8500 come from my decision to attend in March, with a few other things pending.

This is basically money that flowed to me without any compulsion just because of the relationships I’ve built while I was there. I haven’t been hitting anybody up or seriously leveraging those relationships for work.

Everyone’s situation is different. But it was definitely worth it for my family.

…and this is why the event was worth a month’s income and a flight from Australia for Kirsty Fanton

I made a last-minute decision to come, about 3 weeks before the event. And it was a big call – flights from Aus aren’t fun or cheap, and at that stage, showing up meant spending every cent I’d made that month (and then some).

Bus it was *SO* worth it.

The things I learned, people I met, and changes it made in my biz trajectory rewarded that last minute decision ten times over.

It cemented online friendships with two Aussie copywriters who I’m now inviting to my wedding. It gave me the confidence to justify my copy and raise my prices. In fact, the month after TCC IRL was the first time ever I brought in $8K.

If I had my time over, the only thing I’d do differently is book that ticket earlier!

This year’s even costs waaaay less than the $8L Kirsty spent to be there in 2019.

Join us for this totally new copywriter experience

VIP Ticket Includes

We’re reserving 100 VIP spots for copywriters
and marketers who want additional time with our speakers, along with
the other bonuses below:

Regular Ticket Includes

Here’s what you’ll get when you snag a
REGULAR ticket at TCC(N)IRL:

Access to a private VIP HOT SEAT session on April 29, 2021. Get personalized feedback from Rob and Kira on your unique business challenges.

VIP swag bag with snacks,
a surprise or two, and something guaranteed to
make you smile.

Access to all regular virtual presentations and workshops on April 7-8, 2021

Access to every single video presentation from TCC IRL 2021 (revisit key presentations at your leisure post-event)

A private virtual VIP coffee-slash-bevvie break with select speakers and special guests on Thursday, April 8, 2021

Ticket to the virtual cocktail party on Friday, April 9, 2021 (BYOB and meet fellow copywriters in an intimate virtual setting)

Access to presentation transcripts from every presentation within 2 weeks of event (just in case you’d prefer to sit back, listen, and learn while in session INSTEAD OF scribbling notes like a rabid raccoon… I mean, if raccoons took notes)

Access to an “implementation” session (and a few bonus presentations) designed to help you turn the what you learn into an action plan that aligns with your business goals on Friday, April 9, 2021

Access to virtual lunch adventure groups so you can meet and mingle with new friends over the lunch break.

VIP Ticket Includes

We’re reserving 100 VIP spots for copywriters
and marketers who want additional time with our speakers, along with
the other bonuses below:

Access to a private VIP HOT SEAT session on April 29, 2021. Get personalized feedback from Rob and Kira on your unique business challenges.

VIP swag bag with snacks,
a surprise or two, and something guaranteed to
make you smile.

Access to every single video presentation from TCC IRL 2021 (revisit key presentations at your leisure post-event)

A private virtual VIP coffee-slash-bevvie break with select speakers and special guests on Thursday, April 8, 2021

Access to presentation transcripts from every presentation within 2 weeks of event (just in case you’d prefer to sit back, listen, and learn while in session INSTEAD OF scribbling notes like a rabid raccoon… I mean, if raccoons took notes)

Access to an “implementation” session (and a few bonus presentations) designed to help you turn the what you learn into an action plan that aligns with your business goals on Friday, April 9, 2021

Regular Ticket Includes

Here’s what you’ll get when you snag a
REGULAR ticket at TCC(N)IRL:

Access to all regular virtual presentations and workshops on April 7-8, 2021

Ticket to the virtual cocktail party on Friday, April 9, 2021 (BYOB and meet fellow copywriters in an intimate virtual setting)

Access to virtual lunch adventure groups so you can meet and mingle with new friends over the lunch break.

Still have some niggling concerns?

It’s time to meet the Better-or-Bust Guarantee

The thought of you joining us at TCC(N)IRL and not getting tons of value keeps us up at night—

As does the thought of you missing out on a ticket because you can’t get a couple of risk-related question marks out of your brain.

So here’s the deal…

Join us at the virtual event. If, by the end of the first day, you haven’t got new ideas, strategies, or skills to help you write better copy, attract better clients, or get better paychecks, simply let us know  and we’ll give you a FULL REFUND on your event ticket—

No questions asked, no forms to fill in, and no judgemental side-eye.

THAT’S how much we believe in the value of this event.

Or, more specifically, how much YOU have to gain just by showing up.