Attention: Copywriters & Content Writers ready to think and perform at a higher level…

Get the proven “Insight Discovery System” for writing conversion copy that turns disinterested prospects into satisfied buyers—and speeds up your research process so you write faster than ever.

In less than a weekend, you’ll go from the “I’ve got no idea what to write” struggle to having the research insights, the perfect hook, and the exact words you need to solve the problem your client has hired you to fix.

Forget writer’s block or continuously prompting ChatGPT for hook ideas and headlines until you have something that might work. Instead, imagine sitting down to write your next copy assignment with:

powerful insights that help you know your buyers better than they know themselves
dozens of ideas for compelling, emotional copy that connects and sells
the deeply held feelings and beliefs that trigger your prospect’s response
and the A.I. tools to help you research and write up to 3x faster ← this is a total game changer (and its not included in most research courses)How would that change your writing process?

Are you ready to up your research game and write high-converting content and copy?

You need a better process for uncovering hard-to-find insights…

Let’s be honest…

Most of the people who need your help (or help from your clients) don’t really know what they want. Or need.

They don’t understand why they continue to struggle with the same pains and can’t seem to fix the problems holding them back.

They don’t realize how their unconscious thinking, behaviors and biases are holding them back.

They’re stuck. Spinning their wheels. Frustrated.

They feel like no one understands them or what they’re going through.

But you do.

Or you will, once you know how to…

Get deep inside your customer’s brain.

If you’re like most content writers and copywriters, you love the writing part of every project.

I know I do.

But how do you know exactly what words to write?

And how do you know what your audience really wants to buy? I’m talking about the transformation here, not the product or service you are selling.

What can you tell your readers to make them drop everything and rush to buy whatever you have to offer them?

To get prospects to do that, you’ve got to know your readers better than they know themselves. You’ve got to…

√ Understand what keeps them up at night… their deepest fears… their biggest problems… their scariest challenges…
√ Recognize their aspirations, hopes, dreams, and desires
√ Grasp what changes they desperately want to make, but just can’t seem to make happen.
√ Perceive their worldview—what they think and feel and believe

When you know what’s happening in their world—especially the things they won’t even share with their friends or family—and write about it in your copy, your prospects immediately know that you “get it”.

You understand them better than anyone and have the solution they desperately need.

So what is this “get inside their brains” code that makes your writing so compelling?

Introducing The 4:20+ Research Method™…

When it comes to uncovering insights and understanding your prospect, nothing is more effective. This four-part system will help you figure out exactly which insights and ideas will connect deeply with your reader—so readers feel understood and excited to buy your offer.

If you simply follow the exact 4 steps outlined in Research Mastery, and ask the questions you get in the course, you’ll learn more about your reader than you ever have before.

Here’s what you’ll get when you use The 4:20+ Research Method:

20+ different techniques for finding the ideas and insights you need before you start any project
The “fighter pilot” perception secret that immediately erases what you think you know and gets you inside your prospect’s mind
The “non-obvious” research key that uncovered hundreds of insights and earned enough to buy a world-class, multi-million dollar art collection
The “Building Blocks” lesson—once you understand this, your approach to writing copy will change forever
Why most buyer “personas” and “avatars” are a waste of time and what you need to focus on instead if you want to sell
The critical research insight uncovered by two Harvard professors that increased McDonald’s shake sales by 7x
The “Fab Four” Research Categories—why you should think like George, John, Paul and Ringo when it comes to finding customer insights
The Minimum Viable Research Doc—the lazy researcher’s method for learning just enough to get started (and you can use A.I. to help if you’re lazier than most)
23 brainy questions to answer so you understand any product inside and out
18 additional clever questions that guarantee you know your prospect better than they know themselves
And much more…

You get everything you need to go deep
with your customers.

With the additional insights and ideas you’ll uncover using The 4:20+ Research Method, you’ll not only have plenty of concepts and insights to help you write, you’ll also uncover ideas for new products, new markets and new promotions.

In less than 2 hours (faster if you watch on 2x speed), you’ll be using the same research techniques I use to write persuasive copy every day… and you’ll be ready to apply this method as you work with your own high-paying clients.

Once your research is complete, you’ll be ready for any writing assignment that comes your way.

I’ll even show you how to use A.I. to do it all faster—maybe even better.

You know how amazing A.I. can be. And also how terrible it can be.

A big part of Research Mastery is showing you how to use artificial intelligence the right way to do some of the research work for you… speeding up the process and helping you uncover even more ideas—and avoid the crappy outputs you sometimes see from ChatGPT.

You’ll see how you can use A.I. to conduct focus groups and get surprising, actionable insights even if you don’t have any real customers to ask questions.

You’ll see how A.I. can help with research outcomes like sentiment analysis, idea generation, problem identification, and much more. It’s all part of the Research Mastery system.

Hi, I’m Rob Marsh…

I started writing copy in the 1990s for companies like Cedar Sinai Hospital, United Healthcare, Publicis, Wells Fargo, and Hewlett-Packard. I’ve written everything from case studies to sales pages, emails to blog posts. And since 2017, I’ve helped more than a thousand copywriters start, grow and scale their businesses (including a few superstars you definitely know).

Research Mastery is the result of decades of trying out different approaches to uncovering insights for my clients in Tech, SaaS, Health & Wellness, Finance, and several other niches. I’ve thrown out the stuff that doesn’t work and kept the techniques that uncover the best insights and ideas. I’m certain The 4:20+ Research Method will work for you too.

Can I sweeten the deal for you?

In addition to the modules and research documents you get in Research Mastery, I’d like to give you a couple of additional bonuses to help you make even more progress in your search for insights and ideas to get your customers to buy.

So you’ll also get these bonuses—instantly—when you buy…

Bonus #1: How to Use AirTable to Organize Your Research
This bonus training from my friend, copywriter Ash Chow, shows you how to save and track the different ideas and concepts you uncover as you analyze your research. Don’t just copy and paste into a Google Doc where good ideas get lost. Use this method to organize your research so you’re ready to write from day one.

Bonus #2: Beyond the Research: How to Craft Launch Copy
Once you’ve completed your research, how do you use it to create the copy for a successful campaign? I asked white glove copywriter, Brittany McBean, to share her secrets for creating high-converting launch copy. If you write emails, sales pages, and other copy in support of a product launch, you’ll want to watch this bonus. Workshop originally presented at TCC(N)IRL in 2021.

Bonus #3: 5 Questions to Ask about Your Research
Copywriter Jennifer Havice is the author of the book, Finding the Right Message—probably the best book I’ve ever read on the subject of how to do research. Jen has forgotten more about research than most copywriters will ever know. When she speaks, she’s worth paying attention to. And this bonus workshop will show you what I mean.

I plan to add other bonuses to Research Mastery as time goes on. When you get the course today, you’ll also get all of the bonuses I add in the future so your skills stay up-to-date.

**It’s time to become the copywriter who knows what really moves people—and gets paid more because of it.**

Smart copy doesn’t come from clever tricks or power words or a swipe file of “proven” hooks. It comes from better insights. And Research Mastery gives you the tools, questions, and A.I.-powered shortcuts to find those better insights so you write better copy, faster—every time.

Complete the form below right now and make deep research your unfair advantage.

Frequently Provided Answers…

You have questions? I’ve got answers…

How is Research Mastery delivered? As soon as you purchase the program, you get instant access to all the training, research documents, A.I. tutorials, and bonuses in our ThriveCart dashboard. You’ll get confirmation of your purchase via email (with a link to the dashboard). Save that so you always have access.

How do I access my bonuses? The bonuses are in the final module in the course materials. Simply scroll down to access them.

Sure Research Mastery works for tech, SaaS and wellness. But what about my niche? They work! These techniques are niche-agnostic. You can tweak them a bit to fit your specific situation if needed, but you probably won’t have to.

Is Research Mastery guaranteed? Yes and no. It is guaranteed to help you go deeper with your research and write better copy. However, because this is a digital product and you get instant access to all of the materials, documents, and A.I. tutorials as soon as you buy, there are no refunds.

How long do I have access to Research Mastery? Forever. As long as there is a Copywriter Club, you can access your course materials (and any updates or additions we make to the course).

How long until I start seeing results? You should see results on your next copy project. Simply follow the training and use the research docs and you’ll be uncovering new insights immediately. Of course, you have to translate those ideas into the copy you write, but you’re a copywriter, so that’s easy for you.

I’m a new copywriter, will this work for me? Yes. In fact, starting your career with Research Mastery in your tool box will help you make progress faster as you won’t have to figure it all out on your own. You’ll have a proven system ready to go.

I’m pretty busy. How long will it take to get through the course? We’ve kept things as brief as possible, while making the course so comprehensive it will work for you no matter who your client is, or how long you’ve been writing copy. You can watch the entire training in less than 2 hours. The bonus workshops will take a bit longer, but they’re not required watching to get results.

Can I teach or sell the 4:20+ Method or the other frameworks I get when I buy the course? No. This course is the intellectual property of The Copywriter Club. Teaching or reselling the concepts from this course is theft. We’ve kept the price of the course low to ensure as many copywriters as possible can access and use these research techniques so you don’t need to steal them or find them elsewhere for less.

What if I have other questions? We’re here for you. Simply email us at help@thecopywriterclub.com and we’ll answer as quickly as we can.

I’m ready to buy… what should I do? Complete and submit the form above. You’ll have full access to Research Mastery within minutes. And insights to use in your copy within a few hours.