At TCCIRL, Parris Lampropolous shared his copywriter reading list with all the attendees at the conference. He recommended that we read each book more than once… the first time read to get a feel for the book, the second time underline, the third copy notes into a notebook, and so on (watch his presentation in the TCCIRL videos for more details). Here is the list…
How to Write a Good Advertisement by Victor Schwab
On Writing Well by William Zinsser
How to Win Friends and Influence People by Dale Carnegie
The Robert Collier Letter Book by Robert Collier
Scientific Advertising / My Life in Advertising by Claude Hopkins
Tested Advertising Methods (Fourth Edition) by John Caples
The First Hundred Million by E. Halderman Julius
Magic Words that Bring You Riches by Ted Nicholas
The Adweek Copywriting Handbook by Joe Sugarman
Positioning by Al Ries and Jack Trout
Ogilvy on Advertising by David Ogilvy
Breakthrough Advertising (Chapters 1 and 2) by Eugene Schwartz
Great Leads by Michael Masterson and John Forded
Breakthrough Advertising (Chapter e) by Eugene Schwartz
Influence by Robert Cialdini
Breakthrough Advertising (rest of the book) by Eugene Schwartz
Click here to see all of the copywriting resources we recommend.
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