Tell me if you’ve heard this common adage before…
“Humans buy on emotion, not logic.”
The internet is jammed full of expert advice that says this.
This idea is taught in dozens of copywriting and sales courses.
Most content gurus say it.
And they’re right.
Emotions sell.
But most copy and content—maybe even yours—is so bland, dull, and uninteresting it doesn’t catch your buyer’s attention let alone sell anything. Yawn.
If what you write doesn’t tap into the emotions your reader is feeling right now, your copy will struggle to get attention, hold your reader’s interest, and get them to take action.
And if your copy doesn’t do that, clients won’t hire you.
And that’s a problem because…