At TCCIRL, Parris Lampropolous shared his copywriter reading list with all the attendees at the conference. He recommended that we read each book more than once… the first time read to get a feel for the book, the second time underline, the third copy notes into a notebook, and so on (watch his presentation in the TCCIRL videos for more details). Here is the list…

How to Write a Good Advertisement by Victor Schwab

On Writing Well by William Zinsser

How to Win Friends and Influence People by Dale Carnegie

The Robert Collier Letter Book by Robert Collier

Scientific Advertising / My Life in Advertising by Claude Hopkins

Tested Advertising Methods (Fourth Edition) by John Caples

The First Hundred Million by E. Halderman Julius

Magic Words that Bring You Riches by Ted Nicholas

The Adweek Copywriting Handbook by Joe Sugarman

Positioning by Al Ries and Jack Trout

Ogilvy on Advertising by David Ogilvy

Breakthrough Advertising (Chapters 1 and 2) by Eugene Schwartz

Great Leads by Michael Masterson and John Forded

Breakthrough Advertising (Chapter e) by Eugene Schwartz

Influence by Robert Cialdini

Breakthrough Advertising (rest of the book) by Eugene Schwartz

 

Click here to see all of the copywriting resources we recommend.

 

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