The Copywriter Club - Persuasion Underground

WHAT IF YOU COULD LEVEL UP YOUR PERSUASION-SLASH-PERSONALITY SKILLS AND COPYWRITING BUSINESS IN ONE PLACE?...


Non-members

The Copywriter Underground Members

The Persuasion & Personality Course

✔️

✔️

Private Community

✔️

60+ Video Trainings

✔️

21 Biz + Copywriting Templates

✔️

Monthly-Mailed Newsletters

✔️

Regular "Hot Seat" Coaching Sessions

✔️

LIVE Guest Expert Workshops

✔️

The PERFECT Proposal Training

✔️

...and MUCH more

✔️

INVESTMENT:

$997

FREE

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GET THE COURSE

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BECOME A MEMBER FOR $87

Copywriters get paid to persuade. Get the Personality & Persuasion Course and write non-boring copy that gets results.


Research-backed data that proves the persuasion tactics work (because “believe me,” doesn’t cut it when working with top clients).

Real-life examples of how other copywriters and marketers have used persuasion tactic in their own copy and content (so you can see exactly how it’s done).

Challenge worksheets to help you easily implement each persuasion tactic in your own sales pages, lead magnets, and emails.

The right way to use personality copy as persuasion propellent to leverage the 'like' factor, help your prospects identify with your brand and message, and drive more sales.


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GET THE COURSE FOR $997


HOLD UP—you mean I can access the Persuasion & Personality Course⬆ PLUS a mega stash of copywriting trainings and templates to help me work on the business stuff? For less $$$?

Yep. Waaaay less.



And you can access ALL OF IT in one place (...instead of filling skill gaps with a hairball of half-read books, surface-level blog posts, and too-basic courses that pull you in a million different directions).

Picture having the know-how to rally powerful results that build proof-stacked portfolios and attract awesome clients ready to pay for your expertise (sounds better than stuttering out of another do-you-have-any-testimonials-or-success-metrics conversation)...

Better yet —imagine a safe subterranean cave stocked with fresh leads, cool copywriters, and legit biz advice to fast-track your success (because stumbling in the dark alone, wondering if you’re doing this whole ‘copywriting thing’ right: not working). 

In fact…




It’s December —and most have already rain-checked their six-figure goals for another year. It feels unreachable. Now more than ever.

But not you. Because you know something they don’t...

You know that competing on Upwork where the lowest price often wins and freelancer registration is up 80%-100% from 2019 isn’t the ideal onramp to consistent $10K months…


You also know that being at the mercy of random referral jobs is a dead end cycle (and won’t get you any closer to replacing that MacBook Pro that doesn’t work unless it’s plugged in).

Even though you struggle to price your services —and likely undershoot—you’re painfully aware of its impact on the bottom line (along with that pesky sales call phobia).

To you, common sense says that “tough times” does NOT translate to “stop investing in your business” —it means get more intentional (in copywriter speak).


And you know that access to the right, copywriting, marketing & mindset trainings, people (hi, that’s us!), processes, and advice are the keys to building a resilient and profitable copywriting business.
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I WANT A RESILIENT BIZ!


You know it’s possible to hit $10K months because it’s still happening despite the odds


Anna Hetzel
The Copywriter
Underground Member
annafhetzel.com



“I’ve flourished this year...I had my first $10K month (and have had multiple since)...

But it’s not about the revenue for me. My biggest success has been starting to show up in the ways I’ve always wanted to but didn’t feel confident enough to do so.”




Brittany McBean
brittanymcbean.com



Just last year, I’d just convinced some poor soul to let me write their website for the first time. And this week, I signed a contract to write for Rick-mother-elfin’ Mulready...

I only started copywriting a year ago, but since day one, I knew I wanted to play in the big leagues. None of this ‘I’m a freelancer, hire me on Upwork for a few hundred dollars so I can build a portfolio’ nonsense.

I wanted to do high-end work, for high-end clients, at high-end prices. Problem is— I had NO idea what I was doing...I wanted to know everything I needed to know like yesterday.

I joined TCU because I knew the templates and trainings would help me set up better systems & processes in my business and help me become better, faster. The game changer for me — and the thing that surprised me the most — was the community, specifically Kira & Rob.

Imagine all of the people you want to be like when you grow up in the same room where everyone just wants you to succeed. There’s no newbie shaming, no ‘dumb questions’, and zero competition. Just a bunch of brilliant writers helping you become a brilliant writer.

Last year, I’d just convinced some poor soul to let me write their website for the first time. And this week I had the privilege of being interviewed on The Copywriter Club Podcast AND I signed a contract to write for Rick mother elfin’ Mulready (so I can cross both of those off my 5-year-from-now vision board).

TL;DR: Success loves speed...TCU = speed.”




In a deluge of new copywriters flooding into the marketplace, this is your chance to edge ahead and finally evolve into an expert copywriter by...


...Upgrading your copy skills (with feedback from peers)

...Pricing yourself strategically (and charging for the value your provide)

...Building your authority (so the clients come to YOU)

...Making and closing sales call (even if you hate them)

...Getting AND measuring portfolio-worthy results for your clients and your biz

...Finding and using your voice to make your mark on the world

...Overcoming info overwhelm and getting laser focused on DOING instead of overconsuming

...Defending your work and leading projects like a pro (hello less pushback)

...Build your unique framework (that polarizes you from the pack)


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And now —you’ll know exactly where to get it all. ADVANTAGE: YOU.


The Copywriter Underground is a private online membership & training platform for copywriters, content creators, and similar pros who want to build a resilient and profitable business.


Yep → Even now.



Whether you’re a new copywriter or a seasoned one with some miles on your keyboard, The Copywriter Underground hands you everything you need to run a business that can weather the storms (and withstand a rogue wave or two). Here’s what’s waiting for you inside...



AN EVER GROWING VAULT OF ON-DEMAND TRAININGS TO MAKE YOU AN IN-DEMAND COPYWRITER AND A WELL-PAID EXPERT


LIVE TRAINING
How To Master Your Next Sales Call So Your Client is Thrilled From Start to Finish

LIVE TRAINING
How to Dramatically Improve Your Client Management
Improve Your Skills 1000%: 3 Powerful Ways to Sail Past Your Competition
How to Assemble a Sales Page From Research to Finished Product
How to Create and Sell a Brand Voice Guide - Processes, Pricing, Pitching + Checklist
How to Write Personality-driven Emails That Connect With Your Audience
Finding Your X-Factor: Discover What Makes You Different and Desirable

How to Do Research - Walkthrough, Processes & Tools

Rocking The Sales Call: How to Conduct Sales-closing Calls + FAQ’s

 Attracting & Landing Drool-worthy Clients

SEO for Copywriters: A six-step process for creating and sharing content that attracts traffic and converts w/ Meg Casebolt

A/B Testing: How to Do It So You Get the Best Results w/ Allison Carpio


PLUS trainings on topics like branding, copy editing, and market sophistication and more—a lot more —all available in your member dashboard. 

What’s possible when you have access to at-the-ready resources like these?...


Erika Holmes used the trainings to up her sales game and her rates...

“The biggest thing I’ve learned inside The Copywriter Underground is how to show up like a true expert on sales calls throughout the client journey, so clients trust me and don’t balk at my rates. 

Since joining, I’ve sold a product for $5K that I was previously selling for $1K-$3K, thanks largely in part to a training on how to create and sell this exact thing (a brand messaging guide for the record).”

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SALES TRAININGS? YES PLEASE! SIGN ME UP!

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MUST-HAVE TEMPLATES & TOOLS

The exact templates we use in our own businesses that make us look and feel like legit pros.


  • Sales Page Outline
  • David Garfinkel's Copy Editing Checklist
  • Kira's Proposal Template
  • Sample Wireframes
  • Sample Survey Questions
  • Brand Voice Guide Checklist
  • Cold Email Template
  • Podcast Pitches that Worked
  • New Client On-boarding Checklist

  • Client Off-boarding Checklist
  • Client Brief (for Personal Brands)
  • Client Brief (for SAAS & Tech Companies)
  • Invoice Template
  • Copywriting Legal Agreement
  • Rate Calculator
  • Project Research Template
  • Copy Deck (PDF & Word Doc)
  • AND MORE, MUCH MORE

Ngozika Olofin
Creative copywriter for coaches, consultants and visionary entrepreneurs
zikaolofin.com


“I've stopped running around like a headless chicken, knowing everything I need is in one place – The Underground.  Now, I feel more confident, not just as a copywriter but as a business owner.

Before joining The Underground, I was overwhelmed with all the things. Getting the mindset, skills and tools for my business seemed more than I could manage.

But joining The Underground unlocked the door to everything I needed - from proposals and cold email templates to contract templates and skill training videos you won't find elsewhere.

And unlike before, when I had to go to a million places to find what I needed, I've stopped running around like a headless chicken, knowing everything I need is in one place – The Underground.  Now, I feel more confident, not just as a copywriter but as a business owner.

Something I appreciate even more about our mentors – Kira and Rob – is that they're not just teaching theory; they're showing how to get it done.

They share the same roadmaps and tools they use in their own business. If that's not realness, I don't know what is.”

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TAILORED-FOR-THE-TIMES NEWSLETTERS + SPECIAL REPORTS


Did we mention our wildly popular jetsetting newsletters sent to Underground members all over the world?

Each month you’ll get a paper bundle of valuable knowledge via snail mail that tackles an important industry topic. Yours to highlight, earmark, jot down brilliant ideas in and/or column doodle to stick figure success.

Once you log in to your member dashboard, you’ll have immediate access to every single previous issue. Here's a list of the topics we’ve covered *in depth* inside our monthly newsletter:



  • Stack Your Proof and Increase Your Conversions
  • Create a Winning Proposal (and Close More Projects)
  • Handle ANY Objection on Sales Calls & in Sales Copy
  • Million Dollar Ideas From TCCIRL 2020
  • Recession Planning (9 Things To Do To Survive Thrive In A Recession)
  • Frameworks (How to Create a Framework That Grows Your Business)
  • Find Your X-Factor and Stand Out Online
  • Create an Irresistible Offer (They Can't Refuse)
  • Make a Quantum Leap in Your Biz (and Life)
  • Price Your Packages for Profitability 
  • Take Care of Yourself So You Don't Burn Out 
  • Generate Better Ideas for Your Clients & Your Biz
  • AND MORE, WAY MORE

A supportive copywriting community that shares wins, leads, and Ungoogleable insights you’ll wanna copy-paste into a fresh doc.

Although you won’t find us group forest bathing any time soon.


Andrey Adison
Brand messaging strategist
elevatetoelite.com


“When I first started working with Kira & Rob, I felt pretty good about my copywriting skills but had a lot of questions around the business side of things...

I was immediately blown away by how deeply they cared about #1: helping you define what a successful copywriting career means to YOU (instead of fitting into a 'one-size-fits-all' box) and #2: equipping you with the training, templates, and community to guide you along every step of your journey. 

They've helped me own my value (...and drastically raise my prices), feel confident going after the clients I know I can best serve, and become super-intentional about how I build my brand." 


Renae Rockwell
Natural health & sustainability copywriter
renaerockwell.com


“My 15K project, the first one ever, came from a connection in The Underground, and I did dive into that head first.

I feel like I have control of my business now. Before I felt
like I didn’t really know if the work was going to be there when I needed it. I guess it’s kind of how I felt when I was simply relying on Upwork.


But now I have a little bit more control, I think. Like I know what to do. If I run out of work, I know what to do and I know how to do it. And I think that’s the biggest thing. I feel like I can go out and find more clients if I needed to, and that’s a big deal."


Mai-kee Tsang
Podcast Guesting Expert & Pre-Launch Strategist
maikeetsang.carrd.co 


“Just the monthly trainings alone are worth the entire membership for a year...

The Copywriter Underground will get you OVERGROUND in no time! 

Whether it's Rob and Kira, or a guest expert they've got on - they are SO generous with their knowledge, and they will always leave you with actionable strategies to push the needle in your business.

And the best part? Rob and Kira truly LISTEN to what we want to learn, and they'll make it happen.

So if you're looking for specialised trainings to help you master the craft, laser-targeted feedback, or a community that truly has your back--join us in The Underground." 

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NEW! Quick Wins

Trainings to help you achieve speedy celebratory fist pumps in your business


How to Create PERFECT Proposals


The deal-closing struggle ends here with bite-sized videos and recc’d resources to help you confidently write winning proposals.


Video Trainings from The Copywriter Club In Real Life 2019


  • 3 Steps To Freelance Financial Success with Kim Krause Schwalm and  Chris Orzechowski
  • How to Master Client Calls From A Guy Who F@#!ing Hates The Phone w/ Joel Klettke
  • How To Turn Your Ideas, Point of View, and Opinions into Profitable Products with Hillary Weiss
  • AND MORE

    Also: TCCIRL 2018 Recordings

  • Brian Kurtz: The Next Million Dollar Copywriter
  • The Black Bag Copywriter: How To Get Paid $1000/Hour with Tarzan Kay
  • Making Them Believe (Persuasion) with Rob Marsh
  • Double Your Income 4 Years In a Row with Parris Lampropolous
  • From Scratch to Sought After with Laura Belgray
  • Q&A w/ Joanna Wiebe and Ry Schwartz

Amisha Shrimanker
Launch & email copywriter
amishashrimanker.com


The PERFECT Proposal training has been a game changer in my business. I've used it to pitch high-end clients and it works!

I joined The Copywriter Underground because I wanted to be a part of a community that had resources for copywriters (business and skills). Rob and Kira’s brand of copywriting, values, and community is one I admire - and I wanted to be a part of it.

The TCCIRL videos that I received as a bonus when I joined —the X-factor training & The PERFECT Proposal training — had the biggest impact on my business. The PERFECT Proposal training has been a game changer in my business. I've used it to pitch high-end clients and it works!

Everyone in the group is incredibly helpful. You pop a question and pat comes a reply. You get unstuck fast and get moving. I love that Rob and Kira, busy as they are, find the time to answer your questions and actually 'listen.'

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NEW!

Personality + Persuasion Course


People are oversubscribed, overwhelmed, and over itscouting for any reason to opt out. Persuasion & Personality teaches you all the right levers to pull to propel your clients (and your client’s customers) into action.

The NEW Persuasion & Personality Course covers the following:


  • Your Persuasion & Personality Foundation
  • The Most Critical Persuasion Tactics Worth Testing in 2020
  • Top Authority-Building Persuasion Strategies
  • The Advanced-Level Persuasion Tactics
  • The Alpha & Omega Persuasion Tactics
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Non-members

The Copywriter Underground Members

The Persuasion & Personality Course

✔️

✔️

Private Community

✔️

60+ Video Trainings

✔️

21 Biz + Copywriting Templates

✔️

Monthly Mailed Newsletters

✔️

Regular "Hot seat" Coaching Calls

✔️

LIVE Guest Expert Workshops

✔️

The PERFECT Proposal Training

✔️

...and MUCH more

✔️




Price:

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GET THE COURSE
FOR $997
settings
BECOME A MEMBER
FOR $87
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What else goes down in The Underground?


Monthly Hot Seats and Speed Coaching Sessions where you can ask us your pressing questions and get personalized feedback like…


...Drea who learned her too-low day rates were likely costing her clients and what she should be charging instead during her pricing teardown..

...Or newly pivoted Bree who walked away from her hot seat with a customized action plan to convert cold email leads into paying clients.

PLUS as soon as you join us inside the membership, you’ll have access to replays of past sessions where we dive into website audits, landing and sales page teardowns, and more.

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Fun and actionable monthly challenges because you like to GSD (and we like to give away prizes).

Turns out —people love when things actually work...


Like the expert advice from other copywriters Daniel Lamb used to land new business...

Daniel Lamb

Conversion copywriter & design strategist
hollandcreative.io


“The TCU membership has paid for itself. From the responsive advice of other expert copywriters to the connections I've made inside the group...


I’ve been able to recoup all my membership expenses YTD in new business that I can attribute directly to The Copywriter Underground. That doesn't even account for all the training & materials available inside The Underground. Thanks moles & a big thanks to Kira & Rob for making this awesome group happen."


And Celsea Jenkins who gained the confidence to show her work to other writers and raise her rates.


Celsea Jenkins
Health & wellness copywriter celseajenkins.com


“I’d already learned so much from the podcast so taking my relationship with TCC to the next level was a no-brainer.”

The Underground was launching right as I was starting my biz, and man oh man was that lucky timing! I whipped my cc out faster than a Kardashian at a med spa. I'd already learned so much in the big group and from the podcast, so taking my relationship with TCC to the next level was really a no-brainer.” The Underground takes it to the next level!

Kira and Rob are great people that attract other great people. Members are committed to copywriting and taking their business to the next level. Everyone is very approachable, and never too cool to help. I've made so many friends and colleagues from the group and that has helped me keep moving forward in my business.

Not gonna lie, the printed newsletter really sold me on joining. Who doesn't love getting mail?! There hasn't been a single month that I haven't re-read it a few times and learned something that has helped me in my writing and business.

Everything in the dashboard saves me so much time and research. Kira and Rob are really generous with what they give away! The website and copy reviews are a gold mine for growing your knowledge and skillset.

I submitted my website for review, and was honestly really scared, but the feedback was invaluable, and helped me overcome my fear of showing my work to other writers.

This is a safe space for serious copywriters (but they're also really funny, so it's a great place to go for a laugh).


The Underground —and the people in it — have given me the confidence to raise my rates and value my work, that's priceless.”


Lots of smart copywriters like you have descended into The Underground and ascended their income.


Like Dani Page who went from $35 blog posts to making $8K months her new norm...


Dani Page
Launch copywriter
danipage.com



“I wrote down the sales call training verbatim—it gave me a template of questions to ask potential clients. It’s had a huge impact on my confidence and my ability to make (and close!) sales calls...

I joined The Underground because I hoped that I would become more confident in my work, I hoped that I would be able to call myself a legit copywriter, and I hoped to make a full-time income from it one day.

Spoiler Alert: it only took a few short months for all three to happen.

Since then, I’ve been having fairly consistent $8K months. I’ve come a long way since my $35 blog posts, all within one year.

I love the responsiveness and the real-time answers I receive when asking for help. The Copywriter Underground is like a family. 


The best part? When I’m struggling with a certain topic and Rob and Kira pipe in saying, ‘Okay, we’ll create a training around this and will post it in the dashboard!,’ (It’s very much ‘ask and you shall receive’ up in here!).
Read Dani’s full story here >>>


Laid off Derek Hambrick put his knowledge to the test and averaged $16K months his first year of freelancing.


Derek Hambrick
Higher ed copywriter
cantilevercreative.com


“The amazing thing was how prepared I was for that jump [to running my own writing business full-time] thanks to everything I’d learned, experienced, and gained through The Copywriter Underground.”

Everyday, Derek soaked up new ideas, processes, and tactics from The Copywriter Club Podcast enroute to his full-time copywriting job. As soon as doors opened to The Copywriter Underground, he joined to learn directly from Kira and Rob. A few months later, he was laid off.

“Everything I learned from The Copywriter Club was put to the test. I saw this as the universe telling me that now was the time to freelance full-time. The amazing thing was how prepared I was for that jump thanks to everything I’d experienced through The Copywriter Club and The Copywriter Underground.

There’s SUCH a treasure trove of talented people in the FB group, offering their input and experience; people who have ‘been there and done that.’

The advice from a fellow Underground member led DIRECTLY to closing an $8k contract. Better still, the client eventually extended it to a $16k contract!

By using what I’d learned in The Underground, I averaged $16k a month in my first year of freelancing. I even had one $20k month!”

Read Derek’s full story here >>>

You might be asking...

Do these folks have the industry chops to be MY teachers?


To which we answer ➡ valid question


Hiiii, Kira Hug in da house. Recovering contrarian. And word nerd by nature (...you are my people).

I co-host The Copywriter Club Podcast with Rob “Persuasion Master” Marsh. Together, we’re what you’d call “cool-adjacent.”

In a past life, I was an art major, worked with global brands like Estee Lauder Companies, and led the marketing team for global nonprofits and startups like ActionableBooks.

Today, you can find me writing long-form sales pages, video scripts, and email sequences for personality brands and businesses.

I live in Washington, DC with my husband and 2 kiddos.


How’s it going? Rob Marsh here.

Once upon a time, I was part of a startup that was acquired by HP (...and started my own business thereafter). My humblebrag includes writing a promotion for Wells Fargo that generated $100 million in new deposits.

Am I a serial entrepreneur? Not exactly. But I do self-identify as a cereal addict.

When I’m not co-hosting the podcast with Kira “Personality Powerhouse” Hug or consulting with wellness & tech companies to create effective landing pages and conversion funnels, I’m riding my bike 200+ miles in a single day...because pain is fun.

I live next to the mountains in Salt Lake City with my wife, four kids, and a neurotic Westie.



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We get it. Investing in yourself typically comes with a side of ‘do-I-really-need-this?’

SO HOW’S ABOUT A 30-DAY GUILT-FREE GUARANTEE...

You’ll get the community, confidence, insights, ideas, tactics, and feedback you need to grow your copywriting business OR get 100% of your money back. Zero hassles. Zero buyer’s remorse.

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Ready to finally tackle the skills you promised to learn while you were quarantining and build a resilient copywriting biz?


✔️  Access to us and fellow ambitious copywriters in a private community

✔️  *JUST ADDED* Personality and Persuasion course

✔️  *JUST ADDED* Quick Wins: The PERFECT Proposal and video trainings from The Copywriter Club In Real Life 2019

✔️ Proven copywriting and biz templates, contracts, scripts & play-by-play processes you can use immediately

✔️ NEW marketing, mindset & copy mastery trainings every month

✔️ Exclusive access to TCC IRL’s 2018 video vault

✔️ Members-only Underground newsletter (mailed to your door) PLUS access to the entire digital archive

✔️ Monthly "hot seat" coaching calls (get personalized feedback on your biz) AND access to all the replays

✔️ Guest expert workshops on topics like pitching podcasts, optimization, copy editing, branding, and more

✔️ Access to copy reviews & accountability groups

✔️  GSD monthly challenges with a shot at winning valuable prizes

✔️ 30-day guilt-free guarantee (try for 30 days risk-free)

INVESTMENT: $87/MONTH











I WANT MONTHLY


✔️  Access to us and fellow ambitious copywriters in a private community

✔️  *JUST ADDED* Personality and Persuasion course

✔️  *JUST ADDED* Quick Wins: The PERFECT Proposal and video trainings from The Copywriter Club In Real Life 2019

✔️ Proven copywriting and biz templates, contracts, scripts & play-by-play processes you can use immediately

✔️ NEW marketing, mindset & copy mastery trainings every month

✔️ Exclusive access to TCC IRL’s 2018 video vault

✔️ Members-only Underground newsletter (mailed to your door) PLUS access to the entire digital archive

✔️ Monthly "hot seat" coaching calls (get personalized feedback on your biz) AND access to all the replays

✔️ Guest expert workshops on topics like pitching podcasts, optimization, copy editing, branding, and more

✔️ Access to copy reviews & accountability groups

✔️  GSD monthly challenges with a shot at winning valuable prizes

✔️ 30-day guilt-free guarantee (try for 30 days risk-free)

✔️ BONUS: exclusive access to all 18 presentations from TCCIRL 2020 featuring ovation-worthy insights from Jasmine Star, Mike Kim, Stefan Georgi, Bond Halbert, Marcella Allison and a dozen others. (VALUE: $1997)

✔️ BONUS: All 3 panel discussions on pricing, scaling, and mindset (← this one’s an eye-opener). Includes transcripts and slides. (VALUE: $597)




SAVE $783/YEAR?? LET’S DO THIS!

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FAQ’s


I already have X course. How’s The Underground different?


TCU is a membership (not a course) that includes support AND trainings that could replace most of the single-serve copy courses and pricey programs you have or considered buying.



Seems like a lot of info inside and a bit overwhelming. What’s a good strategy to get the best value?


Don't feel pressured to do everything right out of the gate. By focusing on and implementing just one idea every month, you’ll get a ton of value from your membership. Then next month, you can tackle the next thing. The progress adds up quickly.



It’s an awkward time. Is right now really the
BEST time to join a membership?
 


Copywriters join TCU when they're done making excuses and ready to make changes because real talk: it almost NEVER feels like the “right” time. Aaaand it doesn’t hurt that you can leave any time.



Will prices go up?


We only accept new members a few times a year and planned to raise the price to $97. Given the times, we opted to stick with our previous rate while copywriters stabilize their businesses.



How long does this membership last?

 

You can join as a monthly member or you can save a little cash and access the BONUS video collection from TCC IRL as an annual member.


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Access in-depth newsletters worthy of a $26K/year retainer like Nadine Crowe


Nadine Crowe

Copywriter for coaches & consultants
nadinecrowe.com.au


My client was struggling to sell a pricey item, but I didn’t know how to help them. I was feeling stuck. Then the monthly newsletter came out and introduced the concept of one BIG idea (AKA how you go from not knowing how to solve a problem, to having a ‘Eureka!’ moment).

Soon after, I had one of those BIG ideas and rewrote the copy to reflect that.

The offer went gangbusters and all of their remaining stock sold within 24 hours. It was one of the proudest moments of my life—and shortly after, they offered me a retainer.

[When I first started], I needed to know pretty much everything: how and where to start finding my first clients, how to position myself, how to price my services, how to show up as my true self. Everything.

I love that The Copywriter Underground is a membership rather than a course. It’s like a candy shop for copywriters. 

I've gone from hoping I could find work as a content writer and being too timid to invoice clients, to knowing I can help businesses make more money and grow, while I make an income working from home.”

Jonnie Stellar

Conversion copywriter & consultant
jonniestellar.com



“The proposal template was my passport to Europe...My pre-hubs and I took a 2 week trip last fall after I used it to land a $5K project with a dream client...

Anxiety and apologies were my default when clients would question or criticize my work —pretty unsexy for an "expert.” Kira’s practical advice on defending your work to clients in the voice guide training was confidence kerosene.

Now instead of ‘copy cowering,’ I show up like a legit pro and trustworthy consultant able to guide my clients to real results.

And I can’t not gush about the proposal template because it was my passport to Europe...My pre-hubs and I took a 2 week trip last fall after I used it to land a $5K project with a dream client (and more projects since).

So if you’re into things like having an at-the-ready cash stash for that holiday you’ve been itching to take once the gates reopen, TCU is the best arrow in your business quiver.”


✔️  Access to us and fellow ambitious copywriters in a private community

✔️  *JUST ADDED* Personality and Persuasion course

✔️  *JUST ADDED* Quick Wins: The PERFECT Proposal and video trainings from The Copywriter Club In Real Life 2019

✔️ Proven copywriting and biz templates, contracts, scripts & play-by-play processes you can use immediately

✔️ NEW marketing, mindset & copy mastery trainings every month

✔️ Exclusive access to TCC IRL’s 2018 video vault

✔️ Members-only Underground newsletter (mailed to your door) PLUS access to the entire digital archive

✔️ Monthly "hot seat" coaching calls (get personalized feedback on your biz) AND access to all the replays

✔️ Guest expert workshops on topics like pitching podcasts, optimization, copy editing, branding, and more

✔️ Access to copy reviews & accountability groups

✔️  GSD monthly challenges with a shot at winning valuable prizes

✔️ 30-day guilt-free guarantee (try for 30 days risk-free)

INVESTMENT: $87/MONTH











I WANT MONTHLY


✔️  Access to us and fellow ambitious copywriters in a private community

✔️  *JUST ADDED* Personality and Persuasion course

✔️  *JUST ADDED* Quick Wins: The PERFECT Proposal and video trainings from The Copywriter Club In Real Life 2019

✔️ Proven copywriting and biz templates, contracts, scripts & play-by-play processes you can use immediately

✔️ NEW marketing, mindset & copy mastery trainings every month

✔️ Exclusive access to TCC IRL’s 2018 video vault

✔️ Members-only Underground newsletter (mailed to your door) PLUS access to the entire digital archive

✔️ Monthly "hot seat" coaching calls (get personalized feedback on your biz) AND access to all the replays

✔️ Guest expert workshops on topics like pitching podcasts, optimization, copy editing, branding, and more

✔️ Access to copy reviews & accountability groups

✔️  GSD monthly challenges with a shot at winning valuable prizes

✔️ 30-day guilt-free guarantee (try for 30 days risk-free)

✔️ BONUS: exclusive access to all 18 presentations from TCCIRL 2020 featuring ovation-worthy insights from Jasmine Star, Mike Kim, Stefan Georgi, Bond Halbert, Marcella Allison and a dozen others. (VALUE: $1997)

✔️ BONUS: All 3 panel discussions on pricing, scaling, and mindset (← this one’s an eye-opener). Includes transcripts and slides. (VALUE: $597)




SAVE $783/YEAR?? LET’S DO THIS!

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Who joins The Copywriter Underground?


  • Recovering course hoarders who want to streamline their learning and focus on actual needle-moving skills and biz practices.
  • Aspiring experts prone to overconsuming and not doing (and need a virtual tush kick to GSD).
  • Newbie copywriters ready to sever the Upwork umbilical cord and magnetize high quality clients on their own.
  • Impatient Eager under-cutters looking to sidestep the trial and error timesuck and ready to learn from experienced-slash-successful marketers.
  • Established copywriters questing to keep their skillset sharp and constantly improve their craft.

TCU is perfect for copywriters, brand strategists, content writers, marketing consultants—if you work with words, you’ll fit in 👌🏼.


UNprecedented, UNcertainty, UNbelievable 

UNDERGROUND

The only UN word you need to get results for you and your clients.


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