Extras…

Podcast Extras

Occasionally we’ll ask podcast guests a few questions that don’t get shared with the entire Copywriter Club community. We’ve saved that bonus material for Underground members only (find them here). We’ll add to these podcast extras regularly, so check back for more bonus material. The podcast extras you’ll find now include:

• Shannon McCaffery on the mistakes copywriters make (and what to do instead) and her philosophy for investing in her business
•  Nikki Groom on how her podcast has changed her business and what works when pitching podcasts

You can listen to this bonus material by clicking here.

Using Viewpoints to Create Products

We asked the Daily Whipstress, Erika Lyremark, to join us to talk about her process for thinking though the viewpoints you have and using them to create new products and services. In addition to the video below, Erika shared a PDF based on her presentation. You can find that here.

The resources below here are NOT produced by The Copywriter Club. Check out some of these interviews and presentations of some of the greats (plus one or two from Rob and Kira).

The Mount Rushmore of Copywriters
At the Titans of Direct Response, Brian Kurtz introduced four copywriters who he said were on his personal Mount Rushmore… the four copywriters who had the biggest impact on him personally and his business (collectively these four helped bring in more than $650 million dollars in sales for Boardroom). Brian has generously offered to let us share this recording with The Copywriter Club.

An interview with Kira Hug
Kira was interviewed during the Freelancer Summit in 2018 and this is the result. Lots of advice about copywriting, freelancing and more.

An interview with Rob Marsh
Kira wasn’t the only one interviewed for that summit. Here’s an interview with Rob as well.

8 “Stupid” Copywriting Tricks with Chris Haddad Part I
Chris is a good presenter and this presentation at Mindvalley is worth watching more than once.

8 “Stupid” Copywriting Tricks with Chris Haddad Part II
Chris’ presentation continued…

Direct Marketing Secrets with Gary Halbert
Maybe skip ahead to the six minute mark then listen closely as Gary talks about how to sell more.

A Conversation about Advertising with David Ogilvy
An extensive interview with David Oglivy conducted in 1977 for the American Association of Advertising Agencies.

David Ogilvy on The Letterman Show
This one is kind of fun. Great take aways on creating curiosity, where inspiration comes from, and a few vintage ads.