THIS EVENT HAS ENDED. SEE YOU AT THE NEXT IRL!
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IRLondon '23
OCTOBER 25, 2023  
@Canopy by Hilton London City 
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An exclusive one-day event for copywriters and creative entrepreneurs who want to finally break through to their next level of business growth.
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The personal connections you build with other copywriters and creatives can transform your business growth.
Whether you’re trying to niche down… scale up… pivot… or stick to your current position…

Regardless of how 2023 has impacted your business…

To level up as a business owner, you don’t just need more information.

You need access — to the right ideas, experts, and a boujee, comfy, room full of intelligent peers (mandatory)...

All working together closely for a one-day event.

We call it The Copywriter Club In Real Life London.
Take part in exclusive, actionable expert sessions

You’ll get private access to up-to-date, easy-to-implement presentations and workshops.

And, because we’re not recording any of it, you have to be in the room to get the value.

Create and develop real, personal relationships

The people you meet are the best part of any IRL event.

Forget about taking your next steps in a vacuum (or is it a hoover?) — connect with fellow creatives and potential collaborators, in-person


Create and develop real, personal relationships

The people you meet are the best part of any IRL event.

Forget about taking your next steps in a vacuum (or is it a hoover?) — connect with fellow creatives and potential collaborators, in-person.


Build instant momentum and clarity with your Digital Implementation Roadmap

Apply your biggest takeaways as you go by identifying the *next* thing you need to do in your business to make a breakthrough.

We’ll carve out small chunks of time to help you distil your biggest a-ha moments into action steps before you make your way home.


Connect with other creatives at the TCC pub crawl

Fancy a pint? We’re exploring the city after the event, and taking a tour of local pubs.

Not drinking? That’s cool… you don’t need to get shaken or stirred 🍺🍸 Consider this part a casual evening walk around London, with friends.

Connect with other creatives at the TCC pub crawl

Fancy a pint? We’re exploring the city after the event, and taking a tour of local pubs.

Not drinking? That’s cool… you don’t need to get shaken or stirred 🍺🍸 Consider this part a casual evening walk around London, with friends.

Be part of The Copywriter Club podcast IRL

Kira and Rob are packing their mics,  insights, and never-awkward banter for a Q&A in the UK —podcast style.

Attendees will shapeshift into a studio audience as they experience The Copywriter Club podcast in all its raw audio AND visual glory. As the first and only foreseeable one of its kind, this TCC episode is destined to be the FOMO-iest to date. And you were totally there.

 And, because IRLondon will be held at a small, intimate venue (we’re talking cozy…but not like two-people-trapped-in-a-phone-box cozy!), it’s the perfect setting to tap into the ideas and expertise in the room. 
The IRLondon experience is all about networking and implementation. AKA you’ll get to know other creative minds *and* get the right mix of information and inspiration to GSD.
When you attend TCC IRLondon, you'll bump funny bones and exchange brainy bits with top experts like...
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EXCLUSIVE SESSIONS + SWEET LOCATION =
LIMITED SPACES AVAILABLE

LET'S SQUARE UP NOW
$450
ONE TIME PAYMENT
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Admission to the very FIRST international IRL
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‘For your eyes only’ private presentations (*very* 007!)
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Digital Implementation One-Pager 
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Scrumptious lunch and local snack options
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Admission to the TCC networking pub crawl
BREAK IT DOWN FOR ME
$160
3 WEEKLY PAYMENTS
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Admission to the very FIRST international IRL
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‘For your eyes only’ private presentations (*very* 007!)
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Digital Implementation One-Pager 
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Scrumptious lunch and local snack options
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Admission to the TCC networking pub crawl
IRLONDON VENUE 
  Canopy by Hilton London City 
 11-15 Minories, London EC3N 1AX, United Kingdom  
NEARBY AIRPORTS BY DISTANCE
  • London City Airport
  • Heathrow Airport
  • Gatwick Airport 
 NEARBY ATTRACTIONS
  • City Center
  • Monument to the great fire London
  • Saint Katherine's Docks
  • St Pauls Cathedral
  • Tower Bridge 
(RE)INTRODUCING YOUR IRL HOSTS...
Rob Marsh & Kira Hug
 After building our own six-figure businesses as copywriters, we founded The Copywriter Club in 2017 to help other copywriters and creative entrepreneurs do the same.

And we launched our first podcast, The Copywriter Club, (maybe you've heard it?) to help copywriters figure out how to think bigger about their businesses. In a few short years, it’s grown to over 300 episodes with 1.5M+ downloads.

2017 was also the year we organized our first IRL event. In fact, we’ve developed a bit of a reputation for bringing smart people together and creating really cool experiences. But, all of our IRL events since then have been in the US. And, we know copywriters in the UK and EU represent a big part of TCC.

So, if a trip across the pond is one of the main reasons we haven’t connected yet—or we’ve already connected and you’re ready to take our friendship international—consider this your official invite.
We’re looking forward to connecting, sparking new ideas, and personally supporting you on your way to your next breakthrough.
 
"I would definitely attend another virtual event BUT I also cannot WAIT to see you all in real life again… I miss my copywriter buddies!"

 - Annica Wainwright

Yep, we all remember saying that👆🏼. Now that we can actually IRL again (for now), the real question isn't, "Why should I attend IRL?..."

...It's, "Why not?"

You in?
If you want to hang out with both of us—and a small group of insightful, curious, creative business owners from all across the world—this is The Copywriter Club’s first (and possibly only) international IRL event.

Join us for a unique, private experience that’ll help you take advantage of new perspectives, implement what you learn, and build real relationships inside the TCC community.
WHERE THE 🐸 IS THE AGENDA?...AND OTHER Qs
Q: Who is IRLondon for?

A: IRLondon is designed for copywriters and creative entrepreneurs looking to take their skills and business to the next level through in-person training, expert insights, and networking. There’s plenty of value for beginners and experienced copywriters.

Q: Why London, anyway?

A: We’ve wanted to make it across to Europe for ages, particularly the UK.
Also, according to the community stats on Facebook, London makes sense.

Q: What is the event schedule?

A: The schedule will be released a week before the event. Generally speaking, IRLondon will run from 9am - 6pm with breaks built in. Then, if you’re game, we’re going on a pub crawl in the evening.
Q: What will I learn at IRL?

A: You'll get hands-on training in email marketing, mindset strategies, leveraging AI, and business building. There will also be panels and workshops focused on honing your skills, and giving you momentum as a business owner.

Q: How much are tickets to IRLondon?

A: Tickets are $450. This covers access to all sessions, food, and activities including admission to the pub crawl.

Q: What is the dress code for IRLondon?

A: The dress code is bizCasual. Way more casual than biz. Like… anything casual that couldn’t also be mistaken for pyjamas. Also, we heard London rains a lot, so don’t dress the beach.
Q: When and where is IRLondon?  

A: IRLondon will be a full-day event on Wednesday, October 25th in London, England at the Canopy by Hilton London City.
Q: What is the attendee limit?

A: With room for only 40 people, this will be the smallest IRL event we’ve ever hosted, and we’re excited to keep the group intimate.Once tickets sell out, they sell out.
Q: Will food be provided?

A: Yes, lunch is included in your ticket price and we’ll be providing for a wide range of dietary requirements. Snacks and non-alcoholic drinks will be available during breaks.
Q: Will sessions be recorded?

A: No, all training at IRLondon is exclusively for attendees. Other than the podcast recording, content won't be recorded or sold afterwards.
TCC IRLondon '23
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