The Six Lead Types

After the event, we reached out to Agora and asked if they would share some of their best performing controls with TCCIRL attendees. They readily agreed. But Joe Schriefer, Copy Chief at Agora Financial, wanted to go even farther. He suggested that we all talk with Jack Ford, author of Great Leads about the six ways to start a sales message and walk through several controls to see how they work in real life. Together Jack and Joe dropped a ton of useful information in this bonus—from thinking about they customer’s stage of awareness to using each type and what you can expect. This bonus alone may be worth the price of the whole course.

The swipe file the Joe shows in the video (plus a few more examples for each lead type) can be found here. If you want to learn more about the six lead types, Mark’s book can be found here.

More Agora Company Swipes

Several of the divisions at The Agora Companies offered to share their best performing sales pages. We’ve assembled them into a single PDF that you can download here. Note: this book is 452+ pages of high-performing copy.

And if you have any interest in writing for one of The Agora Companies, you should contact one of the hiring specialists at 14West.