Make Them Cry and Pay: The Secret Power of Messaging Ecosystems for 17xing Your Results.

Copywriter Sam Woods shares his experience creating “ecosystems” for messages that make customers feel understood. He talks about the 16 desires all humans innately have and how to tap into the right ones when you craft your copy. If you understand your customers better than your competitors (and better than they understand themselves), you win. Here’s how to do it.