You’re probably thinking… that’s no secret.
Fair enough. But how do you know if what you are charging your clients is the right price?
That’s a bit of a secret.
Ask any group of copywriters what you should charge and they’ll all tell you something different.
How do you know who to trust when it comes to pricing?
Here’s the thing… getting your prices wrong hurts you.
When you don’t know what to charge, the temptation to lower your prices to get the work can be overwhelming.
Clients want a good deal, right?
When your prices are too low, clients may assume you’re inexperienced or not good enough to do the work.
If they believe that, they won’t hire you—even though you’ve cut them a deal.
And if you set your prices high, clients may think you’re over qualified.
When your prices are too high or too low, you lose clients. And money.
Fortunately finding the right price isn’t as hard as it seems.