Module 1: What You Need to Know about Persuasion

Before we get to the different techniques we’ll talk about in this mastercourse, this module lays the groundwork. You’ll learn why persuasion works. What has to happen before your prospects will take action, and the two different kinds of persuasion tactics (and why you need both).

Navigate to each of the techniques using the menu to the left (click the little box on the Module 1 link to see each of the pages in this module), or simply click a link below.

1—Introduction to Persuasion
2—System 1 and System 2 Thinking
3—The Two Kinds of Persuasion Techniques
4—The Fogg Model of Persuasion
5—The Ethics of Persuasion
6—Adding Personality to Persuade