The 5 critical moves you need to TRANSFORM your business from STRUGGLING to BOOKED-OUT in 2022
The 5 critical moves you need to TRANSFORM your business from STRUGGLING to BOOKED-OUT in 2022
(...and go from feeling like a frayed, rat-chewed wire to a neon beacon in the night)
Your writing skills are on point,
but your business skills are sputtering in the dark...
You need both currents for a solid, sustainable connection so flip the switch from sputtering battery to full power and get that rockin' word prowess of yours rollin' with the undeniable (writing) business skills you need to transform into the booked-out writing CEO you want to be.
Ok, maybe you started your copywriting business to create more white space on your calendar and add more money to your Apple wallet...
Buuut you still find yourself working all weekend. You're forever scrambling for clients to cover your bills. And the clients you do have are calling all the shots (and steamrolling over your boundaries).
This ^^^ is what happens to the majority of copywriters when they first start out.
And it's usually because they don't know how to run a business like an actual business. A business that's repeatable, profitable, and designed to work around YOUR life, not the other way around.
These copywriters cling to their employee mindset (because it's all they've ever known)...
They don't have the proper systems and processes in place (so they're reinventing the wheel for every single project).
And they're not pricing themselves properly (so they have to work to the bone just to make ends meet).
These copywriters enroll in alllll the latest copywriting courses on persuasion principles, conversion hacks, SEO, brand voice & strategy, optimization, the list goes on.
And while skill development & ongoing learning is baked into what we do as professional writers (heck, the learning never ends, really), you already know waaay more about copywriting & marketing than your clients.
The things you need to be a successful copywriting business owner are NOT the same as the things you need to be a successful copywriter.
While every business is unique, we have identified 5 key moves any copywriter must make to go from a Struggling Freelancer to a Booked-up Business Owner.
If you take action and make the five moves we'll show you in this workshop, you could 2x your income over the next year... In fact, just one of these moves could make that dramatic difference.
It’s time to set the (vinyl) record straight.
In this new workshop—exclusively for copywriters and content creators—you’ll identify…
2x your income in the coming year. And if you make all five moves, it can completely change your business forever.
How to ensure your clients say "yes" to you whether you pitch them, or they're coming directly to you, or coming as a referral from a previous client.
Kiss your copywriter imposter complex goodbye for good. Because when you make this move, you know you're getting the information you need to start the project off right and keep the plates spinning.
Attract high-paying dream clients without sacrificing your one wild and precious life. We'll show you the 4 support levers you need to ditch the feast and famine cycle and stop undercharging for your work. No more uncertainty. You'll know what to do and when.
You're in the right place IF...
You're working harder than ever but not getting ahead.
You started your business knowing that it wouldn't be easy, but at some point things are supposed to get easier, right? We'll show you how to make that happen.
You're also in the right place if...
AND if you stay until the end of this workshop...
You’ll get a free digital copy of the “Results Report” from the copywriter salary survey we conducted earlier this year—including what copywriters are charging today for 15 different kinds of projects.
MEET ROB MARSH & KIRA HUG
AKA ROBIRA (...too much?)
Your Co-Hosts
(And Co-Founders of The Copywriter Club)
Rob Marsh and Kira Hug are copywriters and co-hosts of the incredibly popular podcast (at least among discerning copywriters), The Copywriter Club.
Rob is an expert marketer, writer, and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience.
Kira is a personality-driven copywriter who specializes in launch copy. She also helps small business owners package their "weird" and figure out what makes them different following her signature Weird Trifecta Framework™.
Copywriters saying nice things about Robira on the Interwebs
They're also very generous with their knowledge—and they have A LOT. I feel like I'll look back on working with them at many points in my career and think 'this was the catalyst that changed it all'. In other words, I'll be thinking of Rob and Kira when I'm 60, which is kind of creepy but also pretty darn cool."
-Kirsty Fanton
When I first started working with Kira & Rob, I felt pretty good about my copywriting skills but had a lot of questions around the business side of things.
I was immediately blown away by how deeply they cared about #1: helping you define what a successful copywriting career means to YOU (instead of fitting into a ‘one-size-fits-all’ box) and #2: equipping you with the training, templates, and community to guide you along every step of your journey.
They’ve helped me own my value (...and drastically raise my prices), feel confident going after the clients I know I can best serve, and become super-intentional about how I build my brand."
There’s no one I trust and recommend more than Kira & Rob for building your copywriting biz—no matter what stage you're at."
-Andrey Adison
Rob and Kira listen super carefully and respond clearly, honestly and positively, even when what they have to say may not be quite what the recipient wants to hear. They're always looking to improve and they genuinely want to help others for their sake, not because it makes them look good.
Above all, Kira and Rob are so normal! Ok that doesn't sound like a compliment, but it is... they both have families and the usual everyday hassles and worries that we all struggle with. And that makes them all the more relatable and admirable because they get on with sh*t anyway!"
-Gin Walker
Photography by Renee Stengel Photography
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