WHAT IF YOU COULD LAND ONE NEW CLIENT EVERY 14 DAYS SIMPLY BY CHANGING YOUR HABITS? 


EVEN IF NO ONE'S EVER HEARD OF YOU (AND THE IDEA OF PITCHING CLIENTS IS MORE FRIGHTENING 😱 THAN JORDAN PEELE'S NEWEST HORROR FLICK)...

Ok, okayYou might NOT be excited to see his next terrifying thriller on the big screen.

Mostly because you're dealing with your own adrenaline-pumping horror show EVERY. SINGLE. TIME. you sit down to prospect for new clients (Why am I dripping sweat?)...

It doesn't matter that you've binged a dozen podcasts about pitching, earned a copywriting certificate (fancy badge included), hoarded a handful of proven templates, and listened to 🎶 Livin' on a Prayer 🎸on repeat... 

You just can't seem to shake the gnawing overwhelm and uncertainty that goes along with scouting for clients in the wild. And, okay, it probably doesn't help that you always run out of time for prospecting. That is, if you make time for it at all. Who could blame you?

You're ALSO juggling your current load of projects, daily obligations (Wait, what? The kids are back from camp already?), the never-ending heat wave🔥, and the latest news story that heaves you into a tailspin (Really? Just when I thought it couldn't get any worse??).

Maybe decent money trickles in from project to project, but it's not stable enough to bank on long-term (so you could own a home, buy a new laptop, or book travel to Iceland because that never happened in 2020!). *sigh* And the dreaded summer slowdown is conspiring against you. 

Booking clients consistently and building a business that can survive the pending recession rollercoaster might feel like it's getting harder as life throws more and more curveballs at you.

If you've relied solely on pitching templates, random cameos on IG, and routine self pep talks to power your client pipeline, you could be missing an opportunity to build a lead gen system designed around your behavior. Rather than depending on your motivation alone... Because we know motivation will only get you so far.

It doesn't have to feel quite so hard to feel clear re: what you need to do, step-by-step AND carve out the time to finally focus on doing the dang thing and prospecting already.

Why not dodge the disappointment of another week with zero outgoing prospect pitches AND INSTEAD test a lead gen system designed for ease, efficiency, and maybe even a li'l fun?

You could build your client pipeline by re-designing your behavior with a new system--


INTRODUCING...

THE P7 CLIENT ATTRACTION PIPELINE


A PROFITABLE & PREDICTABLE LEAD GEN SYSTEM
FOR COPYWRITERS & CONTENT WRITERS WHO ARE READY TO RE-DESIGN THEIR BEHAVIOR SO THEY CAN LAND ONE NEW CLIENT EVERY 14 DAYS

(...EVEN IN THE DREADED SUMMER SLUMP)

So what's the "P7" all about? And how does this system work exactly??

We call it "P7" because there are seven phases to this lead gen system, starting and ending by establishing new habits. Because you can't land clients on autopilot without shifting your actions.

You need ALL seven steps to land your next client every 14 days. The best part? Once you turn this system on, it'll work for you from now until... well... whenever you turn it off. Here's how this pipeline could work in your business...

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PHASE 01

PRIME YOUR BEHAVIOR WITH NEW PRO HABITS

Go from feeling overwhelmed and distracted to unstoppable and focused.

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Experiment with tiny habits so you can gain control over your day and feel confident in yourself as a professional business owner, not some a flaky freelancer.
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Discover how behavior design works and play with new habit recipes so you're primed for success.
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PHASE 03

PINPOINT
THE PROBLEM

Identify the most urgent problem your prospect needs you to solve. 

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Go beyond the expected problems and determine the psychological or emotional struggles your ideal client faces day-to-day (if you understand how to solve these problems, you'll set yourself up to land ideal clients on a consistent basis).
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Stop fumbling with guesswork and time sucking trial and error. Instead, borrow specific questions from the P7 workbook—guaranteed to make troubleshooting a heckuva lot easier.
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PHASE 05

PAIR YOUR PERSONALITY TO THE PERFECT PITCH

Create the perfect pitch inspired by our gallery of templates designed to get a yes! 

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Choose a pitch template from our gallery that fits your unique personality like an aquasock.
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Save minutes hours with these easy-to-use guides and plug 'n' play templates (because starting from scratch is overrated).
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PHASE 07

PATTERNIZE
YOUR PITCHING HABIT

Testing your new PITCHING HABIT so prospecting feels less like work and more like play.    

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Build your pitching habit into your day-to-day life so it feels effortless. This is how you'll shift your behavior and see real results in your business.
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Choose the pitching habit that best matches your lifestyle and goals from dozens of possible habit recipes you could experiment with in your day-to-day routine.









PHASE 02

PROSPECT
ECHOLOCATION

Locate the ideal clients that'll say “yes” to working with you. 

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Select your ideal client from our growing collection of 200+ possible niches you could choose from. Figure out which one is the best for YOU.
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Create an ideal client profile so you know if your client has money to pay you (kinda important!) and allll the details you need to grab and capture their attention.
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PHASE 04

PRODUCTIZE WITH
A PREMIUM PACKAGE

Build the product your prospect can't help but purchase. 

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Good news! You don't need a hairball of services to solve every single problem for your ideal client. You just need one solution, one package, you can do for them right now. You'll find out how to assemble this product so it's ready to go!
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Identify the BEST way for you to help your clients, give them a quick win, and sell your next project using our P7 workbook.
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PHASE 06

PURSUE POTENTIAL
PROSPECTS

Pursue your ideal prospects and turn your pitching system on autopilot with this step-by-step process.  

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Land clients regularly with a repeatable system you can turn on and off, as needed. 
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Feel confident and like anything's possible when you finally know what steps to take moving forward.
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A LEAD GEN SYSTEM GROUNDED IN THE PROVEN FOGG BEHAVIOR MODEL 


THIS LEAD GEN SYSTEM IS DESIGNED FOR YOUR SUCCESS BASED ON MOTIVATION, PROMPTS & ABILITY (...NOT RANDOM STRATEGIES, HACKS & TACTICS FOUND ON THE INTERNET)

After mentoring hundreds of copywriters in The Copywriter Club community, Rob and I (👋) found copywriters are struggling with one particular challenge... 

They're inundated with endless tips, tools & strategies for productivity, time management, and focus... leaving them more overwhelmed, overworked, and underpaid than ever.

You've heard it all because we have too...

"Batch tasks!"

"Pomodoro your way to productivity!"

"BrainFM is a game changer!"

"Delete [social media app] from your iPhone!"

"Theme your days!"
(Ummm can "Dumpster Fire Fridays" be MY theme day?).

We've also challenged each other to, ya know, just wake up earlier in the morning to focus on biz dev ("I'm already waking up at 5am, so how am I supposed to wake up earlier??").

IRL, most of us are time strapped with 🤏🏼 time to work on business development (read: lead gen) each week. 

Theming our days around business growth? Sounds uh-mazing. But what if you don't have a full day to dedicate to pitching dozens of potential clients at random?

We need to custom fit our behavior to our lead gen system. That way, you can stop talking about lead gen and finally start doing the dang thing (<-- client acquisition, that is).

You could feel good great about your progress. You could see (and feel) the results (aka new clients).

And you could finally feel confident that you have sustainable pipeline you can depend on for years, possibly decades.

Shifting your behavior using the Fogg Behavior Model starts with your motivation, prompts, and ability, and we'll help you make this shift by creating new PRO HABITS and PITCHING HABITS in The P7 Client Pipeline... 

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"HUH? WHY THE P7 CLIENT ATTRACTION PIPELINE?" 

CONSISTENTLY ATTRACT HIGH-QUALITY CLIENTS...
EVEN IF YOU DON'T HAVE A TON OF CONNECTIONS (OR CACHE).
HERE'S HOW...

THE P7 CLIENT PIPELINE is a lead gen system grounded in behavior design, and supported by a step-by-step prospecting process. It consists of...

01.  Two 60-Min P7 Workshops designed to help you identify (*ahem* echolocate) your ideal prospect, pinpoint your prospect's #1 problem, productize with a premium package, perfect your pitch, pursue potential clients, and patternize your pitching habit.

You'll walk away from these workshops with a step-by-step system you can put on repeat. And leverage to land one new client every 14 days.

02.  Two 45-Min Behavior Design Masterclasses based on the Fogg Behavior Model, so you have the tools you need to create your PRO HABIT and boost your confidence, feel more focused, and prime your behavior for proactive business growth activities, like prospecting.

03.  Pro Habit-Building Challenge for one week so you can experiment with your new PRO HABITs daily, iterate, and shift your behavior in real-time. You'll walk away with a new habit (or two) so you can clear head space (and, ya know, life space) to focus on the most important prospecting activities. 

04.  Pitch Habit-Building Challenge for one week so you can experiment with your new PITCHING HABITs daily, iterate, and shift your behavior in real-time. You'll walk away with a new prospecting habit (or two) so you can clear head space (and, ya know, life space) to focus on the most important prospecting activities.

05.  Private Slack community for 30 days of support so you can be in the room where things happen, with fellow copywriters, content writers & brand strategists who are ALSO actively experimenting with The P7 Client Attraction Pipeline. This means you can ask questions and get real answers. This also means you don't have to do this whole client acquisition thing on your own.


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SO WHO ARE WE AND WHY SHOULD YOU CHOOSE THE TWO OF US TO HELP YOU LAND CLIENTS? 


After building our own six-figure businesses, we founded The Copywriter Club to help other copywriters, content creators, and brand strategists do the same.

It started with a highly rated podcast (with 1,145,537+ downloads) and a free Facebook community that's grown to 14,300+ members...

And the #1 struggle we've heard from copywriters, repeatedly, is how to land clients consistently. So we built this step-by-step system to help you ditch the overwhelm and lean into a process that'll deliver clients to your doorstep repeatedly.

Who are we when we're not wearing our TCC gear? Glad you asked...



How's it going? Rob Marsh here.

I've worked as a Copywriter, Producer, and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So I have "big company" and "agency" experience.

While I wouldn't exactly call myself a serial entrepreneur, I would call myself a cereal addict (Cocoa Puffs, anyone?).

Today, I consult with a variety of technology and wellness companies to create effective landing pages, conversion funnels, and marketing campaigns.

In my "free" time, you might catch me riding my bike 200+ miles in a single day... because pain is fun. I live next to the mountains in Salt Lake city with my wife, four kids, and a neurotic Westie.

And I work with this copywriter who refers to herself as The Hug Machine (weird, right?)... Have you met Kira yet?


Kira Hug in the house desert. Recovering contrarian and alliteration activist (...hiiii👋 you are my people).

Rob's right (and I don't say that often)... I am The Hug Machine. I'm obsessed with behavior design and am a licensed Tiny Habits Coach. I specialize in personality-driven launch copy. And I help copywriters package their "weird," land more clients, design new products, and create new revenue streams.

In a previous life, I was an art major and ended up working with global brands like Estee Lauder Companies. I also led the marketing team for startups like ActionableBooks.com and global health nonprofits.

When I'm not hanging with copywriters, you'll find me running around the Capitol *trying to channel Claire Underwood,* reading science fiction (my new fave), and attempting to play violin with my kids.

A New Yorker-at-heart, I'm currently living in Washington, DC and will soon relocate to Portland, Maine with my husband and three kiddos.

I can't wait to help you land clients consistently in your business!

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WHO SHOULD JOIN P7?

+ Copywriters, content writers, brand strategists and similar industry pros with the bandwidth to take on at least two new clients every month.

+ Newer to seasoned biz owners eager to breeze by the summer slump (or any slump) with a step-by-step client acquisition system they can put on repeat.

+ Procrastinators and over-consumers who need to transform alllll that learning into legit client winning action.

+ Systems-challenged folks determined NOT to munch on their nails at the thought of pitching prospects.

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GO FROM PROSPECTING LIKE A ROOKIE TO A PRO & START SEEING TANGIBLE RESULTS IN JUST 30 DAYS

AKA INTRODUCING OUR 30-DAY 100% MONEY-BACK GUARANTEE...

Listen, if you enroll in this BETA offer, test it for yourself, and you find you can't make it work...

You have 30 days to yell at us (please don't) and get your money back. Yelling discouraged. Kira's ears are sensitive.

So, you've got an entire month to figure out whether or not you *really* like Rob's voice or Kira's nervous laughter. Or building a client acquisition system with a room full of some of the most talented, smartest up-and-coming copywriters we can wrangle.

All we ask is you show up to the workshops, follow every phase of the system, and test it for yourself. If you show up and give this system a go, you'll feel more confident in the future of your business. Because you'll finally feel in control of your client acquisition process. Cool?


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LIMITED TIME BETA OFFER

You could test this offer for yourself with 2 easy payments of $260

Because this is a fresh-outta-the-oven offer, you can score P7 with all the one-time beta perks like exclusive beta pricing (you'll never see a lower price).

Join us along with a crew of P7 inaugural collaborators and FINALLY nail your lead gen.

LOCK IN YOUR BETA BENEFITS NOW (!!!)

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YES - I WANT THIS BETA OFFER TODAY!  


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