Lesson 1: Introduction

KIRA:  Welcome to The Celebrity Copywriter Formula… we’re going to show you how to build your authority and go from completely unknown to copywriting celebrity so you attract better clients and command higher fees.

Does that sound like something you’d like to do with us? Great…

We’re going to share the exact formula that WE’VE followed and the same formula that we’ve used to help hundreds of OTHER copywriters go from unheard of to becoming the #1 person everyone wants to work with in their niche or industry.

Because when prospects in your niche see you as a celebrity—when they see you as the #1 authority in your industry—you don’t have to spend as much time pitching or creating content or looking for work. In fact, you may end up spending NO time pitching because clients show up at your virtual doorstep. And, if you’re already booked, they’ll gladly wait to work with you when time opens up on your calendar.

In short, we’re going to show you The Celebrity Copywriter Formula that you can follow to build your own authority… so you become a true thought leader sharing insights, strategies and effective tactics.

ROB: This is not a formula for getting-rich-quick. It’s not a silver bullet. You won’t find the secret to overnight success here. There’s nothing here that will do the work for you. No fast-fixes. And that’s because those things don’t exist.

What we’re going to show you takes careful planning and some hard work. However, if you follow the plan and do the work, you’ll soon be attracting and serving better clients and making more money than ever before.

And here’s why that is so important… if you jump onto LinkedIn right now and search for “copywriter”, you’ll see more than a half million people using that title. And if you search for “content writer” or “content strategist”, you’ll find more than a million more results. And many of them are very good at what they do.

When you’re competing with close to two million other writers who want to work with the same clients you want to work with, who often do good work, and who are willing to charge far less than you want to charge… well, you have to stand out from the crowd in some way. You have to be seen as the go-to person everyone wants to work with.

KIRA: Getting noticed… stepping into your role as a celebrity… positioning yourself as an authority… and influencing others as a true thought leader in your industry is the key to separating you from all those other copywriters out there.

That’s what this short training is all about. We’re going to show you how to do that starting in the next module.