Rock Your Brand
This week’s module is all about branding… and doing the work to figure out exactly what your brand stands for, who it attracts, what it looks like and how it supports you in reaching your goals. In addition to the module, we’ve included a couple bonuses for you… the first is a hour-long Q&A featuring Sarah Ancalmo Ashman who is the designer behind a few of the brands we’ve shared in the module (including Kira’s). You can find that video just after the module vids on this page. The second is a digital copy of Rob’s book, Telling Your Brand Story. The first few pages will give you some additional detail about finding your brand purpose, your position and the brand stories you tell. Finally, you can find the challenge document here.
Don’t forget the group call on December 15 at 10:00 AM ET.
