Module 2: Basic Persuasion Techniques

This module includes 8 different persuasion techniques, dozens of copy examples you can use to model your own persuasive copy after, and the scientific research that proves each technique works. We’ve included it all so you understand when to use each each tactic and why.

Navigate to each of the techniques using the menu to the left (click the little box on the Module 2 link to see each of the pages in this module), or simply click a link below.

1—Choice Restriction (Scarcity)
2—Choice Restriction (Urgency)
3—Reciprocity
4—Consistency
5—Social Proof
6—Pain
7—Anchoring
8—Worldview