Marketing

What you need to know to get yourself out there and attract the right clients for your business.

Demystifying Client Calls
Amy Posner is back to share her 7 step roadmap for a successful client call. From the very first moments and “small talk” to the the close, each step along the way helps you assert your authority and helps you create a better client experience. Click here for the handout Amy shared.

SEO for Copywriters with Meg Casebolt
Meg walks through the six-step process for creating and sharing content that attracts traffic from Google and converts on your site. She shares the basic (free) tools you can use to up your SEO game. And she goes through the process she has used to help clients improve their search results.

Proposal Tricks with Kirsty Fanton
Kirsty returns to The Copywriter Underground to share the psychology behind the different things she does with her proposals to close 9 out of 10 projects she bids on. This is a presentation you won’t want to miss.

Branding 101
Sorcha MacKenzie shares a bit of what she learned about branding while working for big brands like Disney, Marvel and Star Wars. This is her process for thinking through brand assets, without falling back on templates that thousands of companies use. She also gives you a tool you can use to think through the process yourself. This training goes hand in hand with the Finding Your X-Factor training below. Click here to download the worksheet Sorcha goes through in the presentation. Slides are available here.

How to Grow Your Authority with Podcasts
We were so impressed by Brigitte’s thinking about pitching podcasts when she spoke to our Think Tank that we invited her to share the same presentation again in The Underground. If you’ve ever thought about what it takes to be a guest on a podcast or even starting your own show, you need to watch this presentation. Then jump into the FB group and let us know which podcasts you’re pitching and which shows you’ve booked.

Finding Your X-Factor
Rob and Kira talk about “criss crossing” your way to discovering what makes you different. Some call it a USP, a DSP or a UVP… we call it your X-factor and this training will likely help you think about it differently than you ever have before. And for even more in-depth discussion on this, see Issue #2 of the newsletter.

From Unknown to Celeb Status
You have a niche and your X-Factor locked down, but there’s more to do before clients start coming to you (rather than the other way around). We share a ton of ideas for building your authority in this video.

Developing a Framework that Sells
A lot of people talk about frameworks and what they can do for your business. Some of the promises are over the top… but designing a framework that helps teach your process or an idea can be just the thing that tips the hiring decision in your favor. Video shows you why you should have a framework, when a framework makes sense, and shows several examples of frameworks, acronyms and metaphors. We even included a framework for thinking about frameworks. Check it out…

Rocking the Sales Call
Before you start working with a client, you need to close the sale. We share how we conduct our sales calls and answer questions on how to do it well.

Take Your Client Calls to the Next Level

Once you’ve rocked your sales call and you’ve landed your client, now it’s time to manage the process so your client is thrilled with the work you do when you finish the project. Here’s what we do to take our client calls to the next level…

Landing Drool-worthy Clients
This is our best advice about what to do to make sure the clients you attract are as good as possible. Plus, answers to your questions…

How to Find Your Next Client
Kira and Rob talk about some of their favorite ways to get in front of the right clients and connect with them. Also they talk about four critical things to keep in mind before you reach out to connect so your efforts are more successful.

Finding Your Bat Signal Talent
Kevin Rogers joins Rob to talk about how you identify the “one thing” that sets you apart from everyone else. More than advice, you’ll get a worksheet designed to help you find your bat signal.