TCC IRL Day One
We kicked off the event with a bang, bringing in several of our mentors—A list copywriters and experts who have helped us think bigger about our own businesses. And the presentations they gave will help you think bigger about yours. Day One includes:
• Brian Kurtz on what it will take to be the next million dollar copywriter
• Kim Krause Schwalm on the lessons she’s learned as an A-list copywriter
• Joanna Wiebe on building scary mice and taking chances with your copy
• Ry Schwartz on reviving a dead career and 10xing his client’s results
• Laura Belgray on going from scratch to sought after (and soaking in profits)
• Abbey Woodcock on how to nail your client’s voice—even if they are nothing like you
• KC Baney on systems, processes and why your client problems are probably your fault
TCC IRL Day Two
As good as the first day was, we saved some of the best for Day Two. This day focuses on upping your game as a freelancer, how to be more persuasive in your copy, and the skills you need to succeed. Here’s what you’ll learn from Day Two:
• Marcella Allison on what it takes to land the “big fish” client
• Kevin Rogers on the three pathways for freelance copywriters to follow
• Hillary Weiss on rocking your personal brand
• Rob Marsh on the persuasion secrets of con men and cult leaders
• Parris Lamproplous on landing his first job and doubling his income four years in a row
• Amy Posner on how to rock the client conversation
• Jason Henderson on the 3 email lessons he learned helping porn actresses get tan
• Sam Woods on persuasion and what it takes to get the toughest clients to cry
• Tepsii on being true to your story and living your brand
• Allison Comotto on the one skill you need to make yourself indispensable
